Sales Director

Sales Director

Carisma Wellness Group | Malta

On-site · Full-time

About the role

We are seeking a highly driven, commercially minded Sales Director to build, lead, and scale our sales operations across Carisma Wellness Group's portfolio of brands, including Carisma Slimming, Carisma Aesthetics, and Carisma Spa & Wellness.

This is a hands-on leadership role for someone who understands how to build high-performing sales teams, establish effective sales processes, and consistently deliver ambitious revenue targets.

The Sales Director will take full ownership of sales performance across the group, developing both online and on-the-ground sales teams while ensuring every salesperson has the training, tools, processes, and accountability needed to succeed.

Key responsibilities

Sales leadership and revenue accountability

• Take ownership of sales targets and revenue performance across multiple brands and departments.
• Establish ambitious but achievable sales targets for individuals, teams, and business units.
• Monitor sales performance daily, weekly, and monthly, identifying gaps and implementing corrective actions.
• Work closely with department heads to develop and execute sales strategies that drive sustainable revenue growth.
• Take direct accountability for achieving group-wide sales objectives.

Building and developing high-performing sales teams

• Recruit, onboard, train, and manage sales representatives, booking agents, consultants, and customer-facing sales teams.
• Build and scale both remote and on-site sales capabilities.
• Establish clear performance expectations, incentive structures, and accountability systems.
• Identify high-potential talent and develop future sales leaders.
• Foster a performance-driven culture centered on ownership, continuous improvement, and results.

Sales training, coaching and quality assurance

• Develop comprehensive sales training programs, scripts, objection-handling frameworks, and sales playbooks.

What you will bring

• Hands-on expertise in sales coaching, call reviews, conversion optimisation, and performance management.
• Experience managing both remote and on-site sales teams.
• Strong understanding of CRM systems, sales automation, and data-driven performance management.
• Excellent communication, leadership, and interpersonal skills.
• Highly analytical, commercially driven, and comfortable making decisions based on performance data.
• A proactive, solutions-oriented mindset with the ability to take full ownership of results.
• Experience in consumer services, wellness, healthcare, aesthetics, or other high-volume consultative sales environments is an advantage.

What success looks like

The successful candidate will be measured on their ability to:

1. Deliver revenue growth: Consistently achieve and exceed sales targets across all brands.

2. Improve conversion rates: Increase the percentage of leads converted into paying customers through stronger sales execution.

3. Build exceptional teams: Recruit, train, and retain high-performing salespeople capable of delivering consistent results.

4. Create scalable systems: Establish repeatable sales processes, training frameworks, and management structures that enable growth.

5. Drive accountability: Create a transparent, performance-driven culture in which every salesperson understands their targets and how to achieve them.

The opportunity

This is an opportunity to take a leading commercial role within a rapidly expanding wellness group operating across multiple brands and business models.

We are looking for someone who doesn't simply manage salespeople, but builds a sales organisation capable of consistently delivering exceptional results.

The ideal candidate combines strategic thinking with hands-on execution and is equally comfortable developing a group-wide sales strategy, coaching an individual salesperson, or stepping in to resolve a critical conversion challenge.

How to apply

Apply with Easy Apply on LinkedIn.