We are seeking an experienced and commercially driven Director of Sales & Marketing to lead the strategic growth, positioning, and revenue performance of a luxury hospitality property. The role will oversee Sales, Marketing, PR, and business development across Rooms, Dining, Events, and key revenue streams.

The ideal candidate will have a strong luxury hospitality background, proven sales leadership experience, and the ability to develop strategies, inspire teams, and deliver ambitious business results.

Responsibilities:

Develop and implement overall Sales & Marketing strategies aligned with the hotel’s vision, revenue goals, and market positioning.
Prepare, manage, and monitor the annual Sales & Marketing budget, including monthly forecasts and financial reporting to the Director of Finance.
Analyze performance results, identify gaps, and implement corrective actions to achieve targets and maximize revenue opportunities.
Set, monitor, and evaluate team and individual objectives, KPIs, and performance goals.
Coordinate Sales, Marketing, PR, and related sub-departments to ensure alignment and effective collaboration.
Monitor market trends, competitor activity, and business opportunities to identify new revenue streams and growth opportunities.
Work closely with senior leadership (GM, Director of Revenue, Director of Finance, etc.) to support strategic business decisions and achieve revenue objectives.
Manage departmental expenditure, improve productivity through new procedures, and ensure efficient use of resources.
Build, develop, and motivate high-performing teams through communication, coaching, training, and performance reviews.
Oversee Sales strategies across market segments, support key account development, sales activities, negotiations, events, and business generation opportunities.
Ensure Sales teams have the necessary tools, systems, data, and support to achieve targets while monitoring results and improvement areas.
Develop and execute Marketing Action Plans, maintain brand standards, manage collateral, partnerships, campaigns, and creative initiatives.
Develop and manage PR strategies, media relationships, press opportunities, journalist visits, and initiatives to increase hotel visibility.
Maintain strong operational oversight through regular meetings, action plans, reports, revenue strategy discussions, and performance reviews.
Manage database growth, partnerships, agencies, and external relationships to support ongoing sales, marketing, and revenue growth.

Requirements

A minimum of 3-5 years of local experience in a senior role within Sales and Marketing within Hospitality
Fluency in English
Experience in managing multiple departments/teams
Knowledge of MS Office and hotel systems such as Opera PMS/S&C
A strategic thinker and an effective team player
Able to travel

Benefits

Performance bonus
Discounts on various brands

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Director of Sales and Marketing

Job Description