This is a key role within the CRM team where the CRM Executive is responsible for the day-to-day execution of operational tasks as planned and agreed together with the CRM Manager, according to the brand vision and strategy. You will also be assisting with creating the monthly CRM campaign plan as well as following up on campaign results.

As a real doer, in this role, you will be writing copy, requesting creatives, ensuring the content of the market’s sites are up-to-date as well as executing and delivering customer communications through all targeted marketing channels (primarily email, SMS, inbox & pop-up).

Following the brand values, tone of voice and long-term strategy in all communication is of the essence in this role.

Responsibilities

Assisting the CRM manager with creating the monthly CRM campaign plan as well as following up on results independently and together with the BI team.
Coordinating campaign briefs and requests within the team and/or to central teams according to agreed timelines.
Creating and publishing engaging copy according to the brand's tone of voice. The copy will be used for customer communication (onsite content, emails, banners etc) to encourage new and existing players to engage with the site and take part in promotions.
Updating content such as text and resources on the brand site.
Utilizing internal and third-party provider platforms to create campaign-specific pages and promotions. Ensure correct groups/segments/offers are used, that correct sections of the website are updated and that items are published/unpublished as per plans.
Managing and executing the brands’ communication delivery, accurately and as per given timelines. Responsibilities will include setting up, testing, sending, tracking and reporting on email, SMS, inbox & pop-ups.
Setting up and execution of automated activities (all lifecycle stages)
Assisting in the planning of upcoming campaigns.
Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy.

Requirements

Fluent in Dutch, both written and spoken
Excellent knowledge of English
Marketing mindset and analytical traits
Methodical and structured
Social and loves working in multi-cultural environment
Likes sport, casino, live casino or other type of games.
Experience in gaming industry is good, but not a must.

So what can you expect from ComeOn as a place of work?

A competitive remuneration package inc. a company bonus scheme! 💰
Fantastic quarterly team events and weekly company events 😎
A one-time Hybrid Allowance of €250 to help you set up a comfortable workstation at home (we’re truly Hybrid!)
On top of our Hybrid work arrangement, up to 40 days a year to work fully remote from anywhere
A comprehensive, International private Health Insurance.
A yearly Wellbeing Allowance 💪
Lunch at the office on Mondays, Tuesdays, and Wednesdays.
Pizza and drinks for Friday afternoons.

A Bit About ComeOn Group

We’re a global iGaming business, home to a portfolio of exciting casino and sportsbook brands across various international markets. With 500+ talented employees across 7 locations, we’re committed to creating safe, innovative, and fun experiences for our players.

We’re proud to be a diverse team and an equal opportunity employer. All applications are considered fairly and with respect.

Want to know more about us? Just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture!

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Dutch CRM Executive

Job Description