Job Title: Digital Euro and Social Media Senior Officer

Office: Reports To: Principal Financial Literacy and Media Officer

Department: International Relations and Communications

Date: October 2026

Job Purpose:

The incumbent will be responsible for managing the Central Bank of Malta’s engagement with the public by developing and implementing content strategies across the Bank’s social media platforms, in line with its communication policy and strategic objectives. The role aims to strengthen the Bank’s reputation, foster stakeholder engagement, and enhance transparency through the delivery of effective and targeted communication initiatives.

The job holder will serve as the Bank’s focal point for the Eurosystem’s Digital Euro campaign and will coordinate and oversee all Digital Euro-related communication activities on behalf of the Bank.

Technical / Functional Responsibilities:

Supports the creative effort in the production of engaging, informative, and visually appealing content and infographics across various media platforms.
Collaborates with graphic designers, photographers, and multimedia specialists to create multimedia content, including infographics, videos, and interactive features.
Ensures consistency in the Bank's visual branding and messaging across all publications and the website, maintaining a cohesive and professional identity.
Implements editorial calendars and content schedules to ensure timely delivery of content and alignment with communication objectives.
Monitors industry trends and best practices in content creation and publication design, incorporating innovative ideas and approaches to enhance communication effectiveness.
Develops and implements a robust social media strategy encompassing platforms like Facebook, Instagram, YouTube, LinkedIn, and X, to enhance engagement and reach with various audiences.
Creates and curates compelling content, including text, images, videos, and infographics, to share on social media channels, reflecting the Bank's activities and priorities.
Monitors social media trends, audience feedback, and analytics to measure the effectiveness of social media efforts and identify areas for improvement.
Responds promptly to comments, messages, and inquiries received through social media channels, maintaining a professional and courteous tone.
Collaborates with internal teams to ensure consistency in branding and messaging across all social media platforms.
Develops social media campaigns across different platforms.
Interacts with internal and external stakeholders via the Bank’s social media accounts.
Formulates and analyses the Bank’s digital plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
Carries out research on social media trends and informing management of changes that are relevant to the company’s marketing activities.
Produces visual content, assists and proposes content for the Bank’s website, publications and other formats as necessary.
Regularly produces and posts text, video and images that engage the Bank’s target market.
Supports the Communications Unit in the planning and execution of digital communication campaigns related to the Digital Euro initiative across social media and digital platforms.
Act as the Bank’s focal point regarding the Eurosystem led Digital Euro communication campaign.
Act as the Bank’s contact person regarding Digital Euro communications.
Keeps abreast with and adhere to established Policies and Procedures.
Reports on activities undertaken.
Ensures a high quality / standard of work and service throughout.
Performs any other duties that may be assigned from time to time.

Competencies and Proficiency Levels

Within the context of their specific tasks, the incumbent is expected:

To be truthful and honest;
To have a positive, can-do attitude;
To share the Bank’s intolerance of sexism, homophobia, xenophobia and racism, and to be respectful and caring towards others irrespective of sexual, religious and political orientation;
To carry out their tasks professionally and ethically;
To communicate effectively;
To have a sense of the value of time and priorities;
To respect security and confidentiality; and
To be able to lead and to work in teams as may be the case.

Experience and Qualifications

A first degree in Communications or Marketing Communications or Digital Marketing Communications or Media and Communications or Strategic Management and Digital Marketing, together with two years relevant work experience.
A Masters in the above topics will be considered an asset.
Knowledge on the banking operations will be considered an asset.
Knowledge on the use of Adobe Creative Suite is essential.
Has digital marketing skills and design capabilities.
Has excellent communication skills, both written and verbal, with the ability to draft compelling messages for various audiences.
Good interpersonal skills and the ability to build and maintain positive relationships with media contacts, stakeholders, and internal teams.
Good verbal and written communication skills in English and Maltese .
Knowledge of the latest trends in digital marketing and social media, and experience in using social media for marketing purposes.

Working Relationships and Lines of Communication

Internal

Governor, Deputy Governors, Chief Officers, Heads of Department and managers

External

European Central Bank

National Central Banks

Physical Dimensions

Nil

Digital Euro & Social Media Senior Officer – Ir & Cd

Job Description