Join Our Team as a Social Media Manager! 🌍

Who Are We?

Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions.

Why joining Clever?

Working with us means joining a diverse team where each member contributes to collective success, supporting one another through shared goals and passions. We not only focus on achieving excellent results but also enjoy the journey, making every day both fulfilling and fun.

What is my role like?

We're looking for a senior Social Media Manager to own our presence around major U.S. sports leagues, NFL, NHL, NBA, and MLB, across Instagram, Facebook, X, YouTube, and TikTok.

Key Responsibilities

Plan and execute a content calendar built around the NFL, NHL, NBA, and MLB schedules and storylines

Produce and edit vertical video content (Reels, Shorts) featuring picks, predictions, and best bets, optimized for each platform's SEO and retention practices

Cover live games, in-game moments, and breaking news relevant to lines and picks in real time

Write sharp, high-converting copy for picks, predictions, captions, and community posts across all channels

Own social as a performance channel: track and report on traffic, click-through, and conversion from social into picks and predictions content

Test and optimize formats, posting times, and CTAs based on performance data, not just engagement

Ensure all promotional and betting-related content complies with applicable U.S. state-level gambling advertising rules and each platform's betting ad policies prior to publishing

Requirements

✓ Working knowledge of U.S. sports betting advertising regulations (state-level)

✓ Strong knowledge of NFL, NHL, NBA, and MLB (schedules, storylines, betting markets)

✓ Hands-on experience producing and editing vertical video content

✓ Ability to publish consistently daily across multiple channels, building and sticking to content schedules

✓ Strong, direct, and assertive copywriting skills

✓ Prior experience in sports betting, casino, or affiliate marketing

✓ Track record managing social media with a performance/growth mindset (not just brand awareness), ideally with 1+ year in betting/casino/affiliate

✓ Comfort working with performance metrics: CTR, conversion, traffic-to-affiliate

Preferred Qualifications

A personal channel or online community built independently around sports or sports betting

Genuine passion for American sports and sports betting

Experience with editing tools (CapCut, Premiere, etc.)

Knowledge of Meta Business Suite, TikTok Ads Manager, and UTM/analytics tools

Experience with affiliate or performance marketing funnels

What’s in It for You at Clever?

💰 Competitive Remuneration Package – Because you deserve the best!

💊 Health Insurance – Because your health matters!

🎉 Happiness Department & E.A.P. – Holistic well-being and unlimited online psychology sessions with our in-house therapist.

🎂 Birthday Leave – Take the day off — it’s all about you!

🥗 Cafeteria with Healthy Options – We're feeders, sorry!

📚 Continuous Learning Culture– Clever Academy and language classes.

... and so much more!

At Clever, we believe in diversity and inclusion as drivers of innovation. We foster a work environment free from discrimination, where everyone has equal opportunities to succeed

Ready to make a Clever Choice? 🚀

Social Media Manager

Job Description