Founded by iGaming veterans with a solid track record of building successful companies. Backed by deep industry knowledge and hands-on experience. We’re in an exciting growth phase, fast moving with entrepreneurial energy! We operate with a flat structure and believe that work should be a positive experience. Our culture focuses on autonomy and accountability, giving individuals the freedom to explore their strengths while taking ownership of their contributions. We’re committed to creating an environment where personal growth and professional development go hand in hand.

We are strengthening our programmatic operations in-house and our paid search. This is a hands-on biddable media role that owns day-to-day buying and optimization across programmatic and PPC for a portfolio of five sports betting and casino brands.

You'll take ownership of the programmatic business, which today runs through external partners, grow display performance and expand into new programmatic formats, while running paid search alongside our media lead.

What will you be doing?

Programmatic:

Own and operate our programmatic buying, bringing execution in-house from the current external partner setup.
Run the setup end to end: trafficking, ad serving, targeting, deals and PMPs, brand safety.
Grow display and expand into CTV, online video, audio and DOOH where it makes sense.
Manage partner and inventory relationships and evaluate performance against clear targets.

Paid search / PPC:

Plan, build and optimize paid search across brands.
Take ownership of day-to-day PPC execution and support the wider paid setup.

Cross-cutting:

Work to clear spend and performance targets, and report on spend, channel and effect per brand.
Contribute to our attribution and measurement work, connecting media activity to business outcomes.
Operate within regulated-market advertising requirements and responsible gambling guidelines.

What are we looking for?

Fluent in both Swedish and English.
A few years of hands-on experience in biddable media (programmatic and paid search), at an agency or in-house.
You work independently while staying hands-on.
Practical experience with a DSP or ad server and paid search platforms (Google Ads, Microsoft Ads).
Data-driven, comfortable owning execution and optimisation on your own.
Structured and self-starting with the ability to handle priorities across several brands at once.

Additional experience we value:

iGaming or other regulated industry experience.
Experience bringing programmatic in-house.
Working knowledge of attribution and measurement tooling.

What we offer!

An innovative agile team, that's pushing boundaries and shaping the future of the gaming industry.
Thrive in a collaborative space where your ideas matter and directly influence our success.
Be part of a supportive culture that champions growth, creativity and a shared drive for excellence.
Wellness allowance and pension benefit.
Regular social events and team activities.

Nordplay Group is built on diverse perspectives and open minds. We welcome everyone and are committed to keeping an inclusive environment for all.

Programmatic & PPC Specialist

Job Description