Job Description

Our partner is a growing international business operating within the Sportsbook and Casino sector and is looking for an experienced SEO Specialist to lead organic search activity across multiple brands and international markets.

In this role, you will own the SEO strategy, improve search visibility, grow qualified organic traffic and support customer acquisition and revenue growth. You will work across technical SEO, content optimization, international SEO, backlinks and performance reporting, while collaborating closely with Content, Product, Development, BI, CRM and Marketing teams.

Location: Nicosia, Cyprus, On Site

Responsibilities

Own and execute SEO strategy across multiple websites, brands and markets
Increase organic traffic, keyword visibility, conversions and revenue contribution
Conduct technical SEO audits and resolve crawling, indexing, rendering and performance issues
Optimize website architecture, internal linking, Core Web Vitals, redirects, canonicals, schema and sitemaps
Conduct keyword research and identify commercial search opportunities
Optimize landing pages, articles and website content for search intent and conversion
Manage international and multilingual SEO activity
Support scalable and programmatic SEO initiatives
Develop backlink and authority building strategies
Monitor algorithm updates, traffic fluctuations and SEO risks
Analyse competitors, rankings, backlinks and market opportunities
Track performance and prepare clear SEO reporting and recommendations
Work closely with Content, Development, Product, BI, CRM and Marketing teams

Requirements

3+ years of hands on SEO experience
Gambling experience within iGaming, Casino, Sportsbook or Betting is mandatory
Strong technical, on page and off page SEO experience
Proven experience growing organic traffic and search visibility
Experience with international or multilingual SEO
Strong keyword research, competitor analysis and backlink knowledge
Experience with Google Search Console, GA4, Ahrefs or SEMrush and Screaming Frog
Good knowledge of HTML, structured data, Core Web Vitals and website performance
Strong analytical and problem solving skills
Good English communication skills

Valued knowledge:

Experience with grey, offshore or restricted gambling markets
Experience with programmatic SEO
Experience managing SEO across multiple brands or large websites
SEO migrations and algorithm recovery
WordPress or enterprise CMS experience
Looker Studio, Power BI, SQL or BigQuery
Experience working with Development, Content, Product and BI teams
Knowledge of alternative search engines and market specific search behaviour

What’s in it for you?

Our partner offers the opportunity to take ownership of organic acquisition within a growing international business and directly influence how multiple brands perform across competitive markets.

You will have the opportunity to shape SEO strategy, improve technical foundations, expand organic visibility and work closely with experienced marketing and product teams.

Benefits

Relocation support to Cyprus

Visa support where required
Private medical insurance
Company paid return flight home after one year
Flexible working hours

Senior SEO Specialist

Job Description