Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. An innovative Digital Marketing Agency based in London, UK.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

Supergroup is seeking a highly analytical and commercially driven Senior PPC Specialist to lead paid search performance across the Betway UK Sports vertical. This role is responsible for planning, executing, and optimising large-scale PPC campaigns (primarily Google Ads & Microsoft Ads) to drive customer acquisition, revenue growth, and strong ROI within a highly competitive and regulated industry.

What you’ll be doing

Campaign Strategy & Execution

Own end-to-end management of PPC campaigns across:

Google Search, Performance Max
Google App campaigns (UAC)
YouTube Reach, View and Demand Gen Campaigns
Microsoft Ads (Bing)
Develop and execute acquisition strategies tailored to UK Sports betting events (e.g. Premier League, Cheltenham, Euros/World Cup)
Build and maintain robust account structures aligned to product areas (Football, Horse Racing, Tennis, etc.)

Optimisation & Performance Management

Monitor daily campaign performance and make data-driven optimisation decisions across:
Bidding strategies (tCPA & tROAS)
Keyword expansion, match type structuring, search query mining
Ad copy testing and creative optimisation
Manage investment efficiently to maximise CPA, ROI and lifetime value (LTV)
Drive continuous improvement through a structured testing roadmap

Data Analysis & Reporting

Analyse campaign performance using in-platform data and in -house Tableau dashboards
Identify trends, user behaviour insights, and growth opportunities
Deliver weekly and monthly performance reports with actionable insights

Compliance & Governance

Ensure all campaigns adhere to:
UK Gambling Commission (UKGC) regulations
ASA/CAP advertising guidelines
Internal compliance policies (e.g. responsible gambling messaging)
Work closely with Legal & Compliance teams to ensure ad copy and landing pages are approved

Cross-Channel Collaboration

Partner with SEO, Display, Paid Social, and Affiliate teams to ensure integrated marketing strategy
Collaborate with AI and UX teams to improve landing page conversion rates
Align PPC activity with wider promotional calendar and campaign launches

Stakeholder Management

Clearly communicate campaign results, challenges, and growth plans to the UK market team
Present performance updates and strategic recommendations to senior stakeholders
Manage relationships with external platforms (Google, Microsoft reps)

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
A collaborative mindset, working smoothly with cross functional teams to hit shared goals
In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
Strong organisational skills and the ability to manage multiple projects without dropping the ball
Exceptional attention to detail and a commitment to high quality work
At least 5 years’ experience in managing Paid Search Accounts at scale
Strong experience within gambling, sports betting, or similarly competitive verticals (finance, igaming)
Deep knowledge of:
Google Ads & Microsoft Ads platforms
Bidding strategies and auction dynamics
Keyword strategy and account structuring
Strong analytical mindset with advanced Excel skills
Proven track record of driving performance against CPA/ROAS targets
Understanding of attribution models and incrementality testing
Experience managing large budgets (£ 250 000 plus monthly spend preferred)

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

Adaptability
Ownership and accountability
Initiating action
Resilience
Team orientation
Integrity
Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
Vitality Health Care
Unum Dental
Life Assurance & Income Protection
Tusker car scheme
Cycle to Work
Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

Senior PPC Specialist

Job Description