Exacta Solutions is recruiting on behalf of a client operating an AI-powered education technology platform. The product supports students, researchers and professionals with academic writing, research, source analysis and content improvement.

We are looking for a hands-on marketing specialist with experience growing an AI, EdTech, SaaS or subscription-based digital product. The successful candidate will take ownership of user acquisition, conversion and retention, helping the platform expand across international markets.

Key responsibilities

Develop and execute a performance-led growth strategy across paid and organic channels.
Manage user acquisition campaigns across Google, Meta, TikTok and other relevant platforms.
Improve the full customer journey, from initial traffic and registration to subscription and retention.
Test landing pages, messaging, pricing propositions and conversion funnels.
Work closely with Product, Content and Design teams on go-to-market campaigns and product positioning.
Develop SEO and content strategies targeting students, researchers and academic professionals.
Create lifecycle, email, CRM and re-engagement campaigns.
Monitor CAC, LTV, ROAS, conversion, activation, retention and churn.
Analyse campaign and product data, identify growth opportunities and turn insights into practical actions.
Research customer behaviour, market trends and emerging opportunities within AI-powered education.

Requirements

Proven marketing or growth experience within EdTech, AI, B2C SaaS, digital subscription or online productivity products.
Experience marketing an AI writing, research, study or content-support platform would be highly advantageous.
Strong hands-on knowledge of paid acquisition, SEO, content marketing, CRO and lifecycle marketing.
Demonstrable experience growing subscriptions, registrations or active users.
Strong analytical skills and confidence working with performance and product metrics.
Experience running structured experiments across channels, landing pages and conversion funnels.
Commercial, proactive and comfortable working in a fast-moving product environment.
Professional proficiency in English; additional languages are an advantage.

If you are interested, please share your CV. We will contact shortlisted candidates.

Senior Growth Marketing Specialist – AI / EdTech

Job Description