Make JACKS.nl a credible, recognisable presence in Dutch sports betting by owning the Dutch sports marketing calendar and leading hands-on execution across social and content, with a strong focus on football.

This is a sports‑focused role: key matches and moments for Dutch fans often happen in the evenings and at weekends, so you’ll be expected to flex your schedule to plan and publish timely, compliant content around priority fixtures, with your working hours adjusted accordingly.

Key Responsibilities

Develop and own Dutch sports and football marketing calendar, mapping key fixtures, tournaments, and cultural moments to campaign opportunities.
Ideate, plan, and execute sports‑led marketing campaigns from concept to go‑live, ensuring they are relevant for Dutch football fans and aligned with brand, product, and regulatory requirements.
Collaborate with the Sportsbook team to translate key matches and promotions into compelling customer propositions and clear marketing stories.
Brief and work closely with wider marketing team on campaign roll‑outs (e.g. email, push, paid social), contributing to channel strategy.
Own day‑to‑day execution on core channels for the Dutch sports audience (primarily organic social and content), including planning, briefs, posting, and reactive content around weekend action.
Be the “brains” behind sports content: brief content and design with clear, insight‑driven concepts, formats, and narratives that resonate with Dutch sports bettors and fans.
Build and nurture an engaged Dutch sports community across social platforms, engaging in conversations, and running social‑first initiatives.
Build JACKS.nl into a brand Dutch sports fans recognise and trust, through consistent sports-led storytelling, clear content pillars, and always-on sports narratives.
Monitor social and cultural trends in Dutch football and sports betting, and turn them into timely content and campaign ideas that feel native to the community.
Work cross‑functionally with Compliance and Legal to ensure all campaigns and content meet Dutch regulatory and responsible gambling requirements, including correct messaging and tone.
Produce clear post‑campaign and ongoing reports for your own initiatives, linking them to broader business outcomes where possible.

Experience And Skills - Must Have

Native‑level Dutch and strong written and verbal communication skills in both Dutch and English.
Based in Malta or willing to relocate, with the ability to work from the Malta office as your base.
Deep passion for Dutch football and sports culture – you follow the leagues, national team, and storylines and can speak the language of Dutch fans authentically.
Proven marketing experience, ideally 1–5 years, with a focus on content, social media, or community management roles.
Demonstrated ability to take a campaign from insight/idea through to execution, coordinating with designers, writers, and other specialists rather than only “handing off” concepts.
Strong creative flair and understanding of what engaging and impactful sports content looks like.
Comfortable reading basic performance data and using it to judge success and refine future ideas.
Collaborative way of working, with experience partnering across functions in a fast‑moving environment.

Experience & Skills - Nice To Have

Experience in iGaming, sportsbook, or sports media content, especially for the Dutch market.
Understanding of Dutch gambling regulations and KSA advertising rules, or experience working in any regulated gambling market.
Prior experience building or nurturing sports‑related online communities, fan pages, or creator accounts.

Benefits

We contribute an extra 5% each month towards your pension on top of your gross salary.
€1,000 Annual Wellness Allowance.
Employee Assistance Program.
Birthday Leave – enjoy an extra day off to celebrate your special day.
Anniversary Leave – enjoy an extra day for every year at JOI gaming.
Friday Drinks & Weekly Lunch – our weekly get-together to connect with your team.
Hybrid work up to 2 days from home per week.
Remote work from anywhere for up to 1 month per year.
Free parking for cars and motorbikes.

Sports Marketing Specialist

Job Description