Responsible for marketing and brand development of Beluga Vodka, Oyster Gin and premium spirits across France, the UK, USA and Belgium, driving sales growth through ATL, BTL, trade promotions, events, visibility and commercial support.

Need for Position

The Senior Marketing Manager ensures consistent implementation of the Company’s brand strategy and marketing plans across France, the UK, the USA, and Belgium, with a particular focus on the super-premium spirits category.

The position is responsible for providing marketing support to distributors and local partners, ensuring that brands are represented in accordance with established brand guidelines, and maintaining the required level of brand image and consumer experience.

The Senior Marketing Manager manages assigned marketing budgets and ensures effective allocation of A&P investments in line with annual plans, while continuously adjusting activities based on ROI, market dynamics, sales performance, distribution, and consumer behavior.

Essential Duties

(1) Develop and implement annual brand and marketing plans for France, the UK, the USA, and Belgium in line with internal P&L objectives, brand strategy, market dynamics, and super-premium spirits category trends.

(2) Develop and execute marketing initiatives for Beluga Vodka, Oyster Gin, and premium spirits to support sales growth across the assigned markets.

(3) Ensure effective implementation of brand strategy and guidelines across distributor markets and all relevant consumer and trade touchpoints.

(4) Plan and execute ATL and BTL campaigns, trade promotions, events, on-trade listings, visibility initiatives, commercial support, retro bonuses, FOC, and other marketing activities.

(5) Develop and implement ROI-positive BTL brand activations and continuously improve listing, visibility, and execution conditions in contracted outlets.

(6) In markets with high distribution levels, develop and execute high-impact OOH and digital campaigns to strengthen brand awareness, positioning, and consumer engagement.

(7) Manage and coordinate the Company’s participation in international industry events, including planning, execution, and post-event evaluation.

(8) Evaluate marketing opportunities based on brand image, brand-building potential, commercial impact, and ability to deliver a premium and luxury consumer experience.

(9) Manage and monitor marketing budgets and A&P investments across assigned markets, ensuring alignment with approved annual plans and commercial objectives.

(10) Review and validate distributor A&P reports and initiate the relevant compensation and reimbursement processes in accordance with approved procedures.

(11) Monitor the effectiveness and ROI of marketing activities and recommend adjustments where activities underperform or market conditions change.

(12) Work closely with distributors and local partners to develop and implement market-specific marketing plans while ensuring compliance with brand strategy and guidelines.

(13) Conduct regular market visits, trade checks, and outlet audits to assess brand presence, visibility, distribution, pricing, activations, and execution standards.

(14) Conduct and support brand masterclasses, trainings, and other activities designed to strengthen brand knowledge and premium brand positioning.

(15) Monitor market, sales channel, customer, competitor, and consumer developments and provide recommendations for tactical and strategic plan adjustments.

(16) Collaborate with Sales, Regional Directors, distributors, and other internal and external stakeholders to ensure effective execution of marketing and commercial plans.

(17) Prepare regular reports on marketing activities, A&P utilization, ROI, brand performance, market developments, and key recommendations.

(18) Perform other duties and responsibilities as assigned by the Company.

Minimum Requirements

Minimum Education Qualifications

(1) University degree in Marketing, Business Administration, Communications, Management, Economics, or a related field.

(2) Additional education or professional qualification in Marketing, Brand Management, or related discipline.

(3) Advanced Excel skills.

Experience Required

(1) Minimum 5 years of professional marketing experience in the super-premium spirits segment.

(2) Proven experience in implementing a wide range of marketing activities within the super-premium spirits industry.

(3) Proven experience with retro bonuses, FOC, ATL campaigns, on-trade listings, events, commercial support, trade promotions, visibility initiatives, and brand ambassador/brand embassy activities.

(4) Experience in brand planning, marketing budget management, A&P management, and ROI evaluation.

(5) Experience working with distributors and implementing brand strategies through indirect distribution models.

(6) Proven experience working with or managing marketing activities across France, the UK, the USA, and Belgium, with an understanding of the specific market dynamics and commercial environment of these markets.

(7) Strong understanding of the super-premium spirits category, brand positioning, consumer behavior, trade marketing, and on-trade/off-trade channels.

(8) Experience conducting market visits, trade checks, outlet audits, masterclasses, and brand activations.

(9) Proven ability to analyze market and sales performance and adjust marketing activities based on business results, market dynamics, and consumer insights.

Professional Skills and Competencies

(1) Strong understanding of super-premium spirits marketing and brand building.

(2) Strong commercial and strategic marketing thinking.

(3) Strong project management and execution skills.

(4) Budget management, A&P control, and ROI analysis.

(5) Strong analytical and data-driven decision-making skills.

(6) Strong communication, presentation, and negotiation skills.

(7) Ability to manage distributors, agencies, suppliers, and other external partners.

(8) Strong understanding of ATL, BTL, OOH, digital, trade marketing, events, and on-trade activation.

(9) High attention to detail and strong understanding of premium and luxury brand standards.

(10) Ability to work independently, manage multiple markets and priorities, and deliver results within agreed budgets and timelines.

Language Requirements

(1) Fluent English is required for this role.

Senior Marketing Manager (france, Uk, Usa, Belgium)

Job Description