Marketing Manager

Company Introduction

Our client is a leading operator in the hospitality industry.

Job Responsibilities and Duties

• Manage the day-to-day marketing activities for a portfolio of hotel and food & beverage brands;
• Develop and implement marketing plans and campaigns in line with approved business objectives, revenue targets, and brand awareness goals;
• Prepare business cases and marketing initiatives to support the growth and positioning of the assigned brands;
• Create, manage, and maintain content calendars while developing engaging content and social media strategies across multiple platforms;
• Coordinate organic and paid marketing campaigns, events, and promotional activities to increase brand visibility, audience engagement, and lead generation;
• Collaborate closely with Operations, Sales, E-Commerce, Administration, and other internal stakeholders to ensure the successful delivery of marketing initiatives;
• Review and approve marketing collateral for both digital and on-site channels across the Company's portfolio;
• Coordinate social media activities, lead generation campaigns, and monitor campaign performance across all assigned brands;
• Measure, analyse, and report on the effectiveness of marketing campaigns, providing recommendations for continuous improvement;
• Stay up to date with emerging AI technologies, social media trends, platform algorithms, and design best practices to support innovative marketing strategies.

Experience

• Minimum of 5 years' experience within a Marketing Management or similar role;
• Previous marketing experience within the Maltese market;
• Previous experience within the hospitality industry will be considered an asset;
• Strong experience in brand management, digital marketing, and managing multiple brands or projects simultaneously.

Personal Skills

• Strong analytical skills with the ability to interpret campaign performance and marketing data;
• Excellent communication and presentation skills;
• Strong organisational and time management abilities;
• High attention to detail and commitment to delivering quality work;
• Ability to manage multiple brands, projects, and deadlines simultaneously;
• Collaborative approach with the ability to work effectively across different departments;
• Agile, proactive, and solutions-oriented mindset.

Please note that all job applicants will be automatically added to the Broadwing LTD candidate database and will receive an automatic email with user credentials to benefit from our online platform.