Responsible for marketing activities for Beluga Vodka, Oyster Gin, and upcoming premium spirits across Germany, Austria, and Switzerland, supporting brand awareness, sales growth, and consistent brand execution.

Need for Position

The Marketing Manager ensures effective implementation of marketing and brand development activities for Beluga Vodka, Oyster Gin, and upcoming premium spirits across Germany, Austria, and Switzerland.

The position is responsible for developing and executing market-specific marketing plans, brand activations, trade marketing initiatives, events, digital activities, and other marketing programs in line with the Company’s global brand strategy and local market requirements.

Essential Duties

(1) Develop and implement annual marketing plans for Beluga Vodka, Oyster Gin, and upcoming premium spirits across Germany, Austria, and Switzerland.

(2) Develop and execute marketing activities to support brand awareness, market positioning, sales growth, distribution, and commercial performance.

(3) Plan and coordinate brand activations, promotions, events, tastings, masterclasses, trade marketing activities, POSM, merchandising, and other consumer and trade initiatives.

(4) Adapt global brand strategies and guidelines to the specific market requirements, consumer behavior, cultural characteristics, and commercial environment of Germany, Austria, and Switzerland.

(5) Work closely with distributors, retailers, key accounts, hospitality groups, agencies, and other local partners to develop and implement effective marketing plans.

(6) Support the development of brand presentations, promotional materials, POSM, digital content, displays, and other communication tools for Beluga Vodka, Oyster Gin, and upcoming premium spirits.

(7) Coordinate marketing activities with Sales, Regional Directors, distributors, and internal and external stakeholders to ensure effective execution of brand and commercial strategies.

(8) Monitor the implementation and effectiveness of marketing activities, including brand visibility, promotional execution, consumer engagement, distribution, and commercial results.

(9) Manage and monitor assigned marketing budgets and A&P investments, ensuring effective allocation of resources and appropriate return on investment.

(10) Conduct regular market visits, outlet checks, trade visits, and competitor monitoring to evaluate brand execution and identify new opportunities.

(11) Monitor market trends, consumer behavior, competitor activities, category developments, pricing, distribution, and other relevant market factors.

(12) Support the organization and execution of events, exhibitions, trade shows, tastings, masterclasses, and other brand-building activities.

(13) Prepare regular reports on marketing activities, budgets, campaign performance, market developments, and recommendations for improvement.

(14) Ensure consistent application of brand guidelines and premium brand positioning for Beluga Vodka, Oyster Gin, and upcoming premium spirits across all relevant market touchpoints.

(15) Perform other duties and responsibilities as assigned by the Company.

Minimum Requirements

Minimum Education Qualifications

(1) University degree in Marketing, Business Administration, Communications, Management, Economics, or a related field.

(2) Additional education or training in Marketing, Brand Management, Trade Marketing, or a related discipline is an advantage.

Experience Required

(1) Minimum 3 years of professional experience in marketing, preferably within the FMCG industry.

(2) Experience in the alcoholic beverages industry, preferably spirits or premium spirits, is an advantage.

(3) Experience in brand management, trade marketing, consumer activations, promotions, events, POSM, merchandising, and digital marketing.

(4) Experience supporting the marketing and commercial development of premium or luxury brands is an advantage.

(5) Experience working with distributors, retailers, key accounts, hospitality groups, agencies, or other commercial partners.

(6) Experience managing marketing plans, budgets, A&P investments, campaigns, and performance analysis.

(7) Good understanding of consumer behavior, brand positioning, trade marketing, and commercial marketing within FMCG.

(8) Experience working across Germany, Austria, and Switzerland or in a multi-market European environment is an advantage.

Professional Skills and Competencies

(1) Strong marketing and brand management skills.

(2) Good understanding of FMCG marketing, consumer behavior, and market dynamics.

(3) Strong project coordination and organizational skills.

(4) Good analytical skills and ability to monitor marketing performance, budgets, and ROI.

(5) Good communication, presentation, negotiation, and stakeholder management skills.

(6) Ability to manage multiple projects, priorities, budgets, and deadlines.

(7) Strong attention to detail and high standards of brand execution for Beluga Vodka, Oyster Gin, and upcoming premium spirits.

(8) Proactive, commercially oriented, and able to work effectively with internal teams and external partners.

(9) Ability to adapt global brand strategies to local market requirements and consumer needs.

Language Requirements

(1) Fluent English is required.

(2) Knowledge of additional European languages is an advantage.

Marketing Manager (germany, Austria & Switzerland)

Job Description