Overall responsibility for the development and growth of the Company’s alcoholic beverage brands and marketing strategy across key markets and channels, including e-commerce, duty-free, digital, and distribution networks.

Need for Position

(1) The Executive Marketing Director ensures the effective development and execution of the Company’s marketing strategy and Noblewood Brands Portfolio across all relevant channels and markets.

(2) The position is responsible for strengthening the presence and positioning of the Company’s alcoholic beverage brands, driving brand growth, customer acquisition and retention, optimizing marketing performance and ROI, and ensuring consistent brand identity and communication.

(3) The Executive Marketing Director works closely with senior management, sales, brand and product marketing teams, and external partners to ensure that marketing activities support the Company’s commercial and strategic objectives.

Essential Duties

(1) Develop and implement the Company’s comprehensive marketing strategy in line with corporate and commercial objectives.

(2) Lead the development and execution of annual brand and marketing plans, including budgets, resource allocation, KPIs, and performance targets.

(3) Define the long-term marketing vision and ensure alignment with the Company’s overall business strategy.

(4) Lead, manage, and develop the marketing team, ensuring effective collaboration, accountability, and professional development.

(5) Develop and maintain a consistent brand identity across all channels, markets, customer touchpoints, and marketing materials.

(6) Drive the development, positioning, and growth of the Company’s alcoholic beverage brands and Noblewood Brands Portfolio.

(7) Direct the planning, execution, and evaluation of marketing campaigns and activations across relevant channels and markets.

(8) Oversee digital marketing, content strategy, social media, public relations, and other relevant communication platforms.

(9) Lead the marketing strategy for e-commerce channels, supporting online sales growth, customer acquisition, retention, and customer experience.

(10) Develop and implement marketing activities for duty-free and other distribution channels, adapting execution to local market requirements, regulations, and consumer behavior.

(11) Develop targeted marketing strategies and activities for key markets, ensuring strong and consistent brand presence.

(12) Monitor marketing and market performance, using data, analytics, customer insights, and KPIs to optimize activities and identify growth opportunities.

(13) Conduct regular market research and competitive analysis to monitor industry trends, consumer preferences, competitors, and emerging opportunities.

(14) Manage the marketing budget, ensuring effective allocation of resources and optimization of ROI and business efficiency.

(15) Identify cost-effective marketing solutions while maintaining required quality and brand standards.

(16) Lead negotiations and relationship management with external agencies, vendors, and marketing partners.

(17) Oversee vendor and agency performance, ensuring compliance with agreed terms, quality standards, timelines, and strategic objectives.

(18) Ensure effective execution of contracts and projects with agencies and external partners.

(19) Collaborate closely with Sales, Brand Marketing, Product Marketing, and other business functions to ensure consistent messaging and effective execution.

(20) Work with senior executives and key internal and external stakeholders to align marketing initiatives with business priorities.

(21) Provide regular reports to the CEO and senior management on marketing performance, KPIs, budgets, strategic progress, and key market developments.

(22) Continuously review and improve marketing strategies, processes, and activities based on data-driven insights and business performance.

(23) Perform other duties and responsibilities as assigned by the Company.

Minimum Requirements

Minimum Education Qualifications

(1) University degree in Marketing, Business Administration, Communications, Economics, Management, or a related field.

(2) Additional qualifications in marketing, digital marketing, brand management, or business management are an advantage.

Experience Required

(1) Minimum 10 years of professional experience in marketing, preferably within alcoholic beverages, premium spirits, or FMCG.

(2) Minimum 10 years of experience in senior marketing management or executive-level marketing positions.

(3) Proven experience in developing and implementing comprehensive marketing and brand strategies across multiple markets and channels.

(4) Strong experience in e-commerce, digital marketing, duty-free, trade marketing, brand development, and integrated marketing campaigns.

(5) Proven experience managing marketing budgets, KPIs, agencies, vendors, and external partners.

(6) Experience leading and developing marketing teams and managing cross-functional projects.

(7) Proven experience in market research, competitive analysis, data-driven marketing, and performance optimization.

(8) Strong experience in negotiations and relationship management with agencies, vendors, distributors, and other strategic partners.

(9) Experience working in international and multicultural markets, with the ability to adapt marketing strategies to local market requirements.

(10) Strong understanding of premium alcoholic beverage brands, brand positioning, consumer behavior, marketing channels, and commercial business drivers.

Professional Skills and Competencies

(1) Strategic and commercial marketing thinking.

(2) Strong leadership and people management skills.

(3) Brand strategy, portfolio management, and alcoholic beverage brand development.

(4) Digital, e-commerce, social media, and content marketing expertise.

(5) Strong analytical and data-driven decision-making skills.

(6) Budget management and ROI optimization.

(7) Advanced negotiation, communication, and presentation skills.

(8) Strong agency, vendor, and stakeholder management skills.

(9) International and multicultural business experience.

(10) High level of accountability, initiative, creativity, and business judgment.

Language Requirements

(1) Fluent English is required for this role.

Executive Marketing Director

Job Description