Global Brand Manager with sportsbook expertise, driving bold sports-led campaigns, consistent brand equity across markets, and compliant growth through ATL, social, influencers, and partnerships.

Position Overview

The Global Brand Manager plays a pivotal role in managing our sportsbook brand equity across all markets (both existing and new), defining clear and compelling points of difference versus competitors in line with the brand’s positioning, and ensuring these are communicated effectively and consistently across all key marketing channels within a sportsbook and online gaming environment.

This individual will work closely with internal teams and external agencies to develop and execute marketing strategies and campaigns across all communication channels (including but not limited to ATL, social media, influencer partnerships, and PR), with a strong focus on sports-led storytelling, major sporting events, and sportsbook customer engagement.

By personally leading a number of marketing initiatives, they will also facilitate smooth communication within the organization and help build strong relationships with key stakeholders in a highly regulated sportsbook industry.

Key Responsibilities

Develop and maintain global brand guidelines (including minor local adaptations if needed) and collaborate with internal teams to ensure consistent application across all channels in a sportsbook environment.
Support the development, management, and execution of brand campaigns to drive overall brand awareness
Contribute to defining and implementing the brand strategy in line with marketing plans and overall business objectives, with a clear focus on sports betting propositions.
Assess the potential of new markets (geographies and products) and help define strategies for successful entry, considering local regulations and consumer behaviors.
Support the development of new marketing channels to drive sportsbook customer acquisition and maximize the value of existing audiences.
Manage all social media channels (e.g., Facebook, Instagram, X, and other relevant platforms), including strategy, editorial planning aligned with live sports moments, monitoring, and optimization recommendations.
Oversee relationships with brand ambassadors, athletes, or partners, recommending ways to leverage their profiles to enhance sportsbook brand equity and managing related activities.
Collaborate with external agencies to plan and execute ATL/BTL campaigns and media strategies around key sporting events and tournaments.
Stay up to date with sportsbook, iGaming, and sports marketing trends, identifying opportunities for brand growth and recommending actionable plans.
Prepare and present regular reporting summaries for stakeholders, highlighting key metrics, insights, and next steps.
Support legal and compliance activities for marketing campaigns, including contract reviews and coordination with legal teams in a sports betting regulatory framework.
Requirements
Creative problem-solving skills and the ability to work independently as well as collaboratively.
Demonstrated experience within a sportsbook, online betting, iGaming, or closely related gaming environment is required.
Strong understanding of sportsbook products, player lifecycles, and sports-led customer engagement.
Fluent in English, both spoken and written.
Positive and professional attitude, ready to learn and willing to experiment in a fast-paced sportsbook environment.
Pragmatic and results-oriented, with a focus on finding the most efficient and effective ways to work.
Experience managing marketing projects and working as part of cross-functional teams.
Excellent organizational and time-management skills; detail-oriented, able to multitask, and adaptable to changing situations.
Good understanding of communication channels, particularly social media platforms (e.g., X, YouTube, Instagram, TikTok) and influencer marketing in sports and betting contexts.
Proven ability to contribute to the development and execution of marketing campaigns.
Strong interpersonal and communication skills to effectively collaborate with internal and external stakeholders.

Global Brand Manager

Job Description