Responsible for developing and executing brand strategies, strengthening brand awareness and premium positioning, leading marketing initiatives, and driving brand growth across international markets.

Need for Position

To strengthen the Company's brand portfolio through strategic brand management, impactful marketing initiatives, and effective cross-functional collaboration, ensuring consistent brand positioning, consumer engagement, and measurable business results across international markets.

Essential Duties

(1) Develop and implement brand strategies aligned with the Company's overall marketing strategy, brand vision, and commercial objectives.

(2) Lead the development and execution of annual brand plans, ensuring clear strategic priorities, consistent positioning, and effective allocation of marketing resources.

(3) Strengthen brand awareness, brand equity, and premium positioning for our brands within the alcoholic beverages industry, with a focus on premium and super-premium spirits.

(4) Lead complex brand projects and integrated marketing initiatives, coordinating activities across multiple teams, markets, and external partners.

(5) Develop creative concepts, campaign briefs, brand communication materials, and marketing assets in collaboration with internal teams and external agencies.

(6) Manage creative agencies and marketing partners, providing clear briefs, strategic direction, and actionable feedback to ensure high-quality deliverables aligned with brand objectives.

(7) Maximize the use of global brand assets, guidelines, and marketing toolkits, adapting materials to local market needs while maintaining consistent brand identity.

(8) Analyze market dynamics, consumer behavior, category developments, and competitive activity to identify opportunities for brand growth and differentiation.

(9) Develop and implement impactful BTL, digital, experiential, and consumer engagement initiatives to strengthen brand visibility and relevance.

(10) Generate and implement creative marketing ideas and brand experiences that reinforce brand identity, differentiate the portfolio, and support consumer engagement.

(11) Collaborate with Trade Marketing, Sales, and other relevant departments to ensure effective implementation of brand strategies and marketing plans across assigned markets and sales channels.

(12) Act as a key point of contact between internal stakeholders, creative agencies, media partners, and other external suppliers, ensuring alignment and efficient project delivery.

(13) Provide strategic direction to cross-functional teams, ensuring consistent application of brand positioning, messaging, visual identity, and communication standards.

(14) Manage marketing project timelines, deliverables, budgets, and external resources, ensuring efficient use of funds and timely execution.

(15) Monitor brand performance and campaign effectiveness, analyze relevant KPIs, and identify opportunities to improve marketing impact and return on investment.

(16) Use market research, consumer insights, sales data, and campaign results to evaluate performance and optimize future brand activities.

(17) Prepare and present brand performance reviews, market analyses, campaign reports, and strategic recommendations to senior management and relevant stakeholders.

(18) Monitor emerging marketing trends, consumer preferences, competitor activity, and new communication channels to identify opportunities for brand development and innovation.

(19) Ensure that brand communication and marketing activities comply with applicable regulations, internal policies, and requirements governing the marketing of alcoholic beverages.

(20) Perform other related duties as assigned by the line manager in support of the Company's strategy and business objectives.

Minimum Requirements

Minimum Education Qualifications

(1) University degree in Marketing, Brand Management, Business Administration, Communications, or a related field.

(2) Additional professional qualifications in Brand Management, Digital Marketing, Advertising, or Marketing Strategy are an advantage.

Experience Required

(1) Minimum 5 years of professional experience in brand management, marketing, or a related field within the alcoholic beverages industry is required.

(2) Experience in the spirits industry is strongly preferred, particularly in premium or super-premium brands.

(3) Proven experience developing and implementing brand strategies, annual marketing plans, and integrated marketing campaigns.

(4) Experience managing creative agencies, developing creative briefs, reviewing campaign materials, and maintaining consistent brand identity.

(5) Experience leading complex marketing projects involving multiple stakeholders, teams, or markets.

(6) Practical experience with BTL, digital marketing, consumer engagement, and brand activation initiatives.

(7) Experience managing marketing budgets, project timelines, external suppliers, and campaign deliverables.

(8) Experience analyzing market trends, consumer insights, competitive activity, and brand performance.

(9) Experience monitoring marketing KPIs, evaluating campaign effectiveness, and preparing performance reports and recommendations.

(10) Experience working with international brands or coordinating marketing activities across multiple markets is an advantage.

(11) Experience in luxury, premium, or super-premium consumer goods is an advantage.

Professional Skills and Competencies

(1) Strong strategic thinking and brand management capabilities.

(2) Excellent creative judgment and the ability to translate brand strategy into impactful marketing initiatives.

(3) Strong project management and cross-functional coordination skills.

(4) Excellent communication, presentation, and stakeholder management skills.

(5) Ability to manage agency relationships, provide clear creative direction, and evaluate the quality and effectiveness of marketing materials.

(6) Strong analytical skills, including the ability to interpret market research, consumer insights, sales data, and campaign KPIs.

(7) Good understanding of integrated marketing, BTL, digital communication, brand activation, and consumer engagement.

(8) Strong organizational skills and the ability to manage multiple projects, deadlines, and priorities simultaneously.

(9) Budget management skills and a results-oriented approach to marketing investment and performance.

(10) Proactive mindset, accountability, attention to detail, and commitment to high-quality execution.

(11) Ability to work effectively in an international and multicultural business environment.

Language Requirements

(1) Fluent English is required.

(2) Knowledge of additional languages is an advantage.

Senior Brand Manager

Job Description