Are you a visionary marketing leader with a track record of driving exponential growth in fast-paced, highly competitive, and regulated industries?

We are looking for a Head of Marketing (DK & SE) to define, develop, and execute our overarching marketing strategy across Denmark and Sweden. In this role, you will hold full ownership of the regional marketing P&L, lead a multi-disciplinary team, and elevate our brand identity across all customer touchpoints.

If you are a strategic thinker who thrives on data-driven decision-making, creative innovation, and high-impact commercial results, this is your opportunity to shape the future of our brand in key European markets.

Location: Remote
Seniority: Executive Leadership

What You Will Do

Marketing Strategy & Commercial P&L Ownership

Strategic Vision: Define and execute a holistic regional marketing strategy aligned with commercial targets, market nuances, and brand vision.
P&L & Budget Ownership: Manage the regional marketing budget, ensuring optimal capital allocation, spend efficiency, and maximum ROI/profitability across all campaigns.
Channel Mastery: Oversee performance across digital and offline channels — PPC, SEO, Social, Affiliate, CRM, Programmatic, PR, Events, and Sponsorships.

Brand, Acquisition & Market Growth

Brand Leadership: Drive consistent brand messaging, positioning, and identity across all markets and customer touchpoints.
Acquisition & Retention: Build and optimize end-to-end funnels that drive customer acquisition, boost engagement, and maximize long-term LTV and retention.
Market Insights & Innovation: Lead competitor intelligence and customer research to uncover new growth opportunities, adopting cutting-edge MarTech tools and methodologies.

Team Leadership & Cross-Functional Synergy

Empower & Lead: Inspire, mentor, and scale a high-performing, multi-disciplinary marketing team, fostering a culture of accountability, innovation, and continuous learning.
Cross-Functional Collaboration: Partner closely with Product, Sales, IT, Finance, Legal, and Country Managers to ensure seamless, integrated customer journeys.
Executive Reporting: Establish robust analytics frameworks to deliver actionable performance insights directly to C-level executives and the Board.
Compliance & Responsible Marketing: Ensure all marketing practices strictly comply with local industry regulations and Responsible Gaming standards.

What We Are Looking For

Relevant Experience: 8–10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role managing diverse teams and multi-million P&L budgets within iGaming, Online Gambling, or a highly regulated digital industry.
Proven Track Record: Demonstrable success in developing comprehensive marketing strategies that delivered measurable revenue growth, high ROI, and market expansion.
Digital & Performance Expertise: Deep hands-on knowledge across full-funnel digital channels (PPC, SEO, Programmatic, Affiliate, CRM, Email, Content) alongside traditional media.
Analytics Mastery: Advanced proficiency in marketing analytics platforms (e.g., GA4, AppsFlyer) and BI visualization tools (e.g., Metabase, Tableau, Power BI).
Education: Bachelor’s or Master’s degree in Marketing, Business, or Communications (MBA or equivalent advanced degree highly preferred).
Language Skills: Excellent command of English (written and verbal); proficiency in Danish or Swedish is a strong advantage.

Who You Are

Exceptional Executive Leader: Able to articulate a compelling vision, align teams, and influence key stakeholders at all levels.
Business-Minded & Results-Oriented: Possess strong commercial acumen and an relentless focus on exceeding ambitious KPIs.
High-Stakes Problem Solver: Analytical, resilient under pressure, and capable of making critical, data-driven decisions in a fast-changing market.
Innovator at Heart: Creative, adaptable, and constantly eager to experiment with new technologies and marketing approaches.

Head of Marketing (Denmark & Sweden)

Job Description