BettingJobs is working with a leading B2B iGaming content and aggregation business on the appointment of a Head of Marketing. Following sustained growth across multiple regulated markets and continued investment in its platform and content portfolio, the organisation is looking for a commercially minded marketing leader to own its brand, its positioning and its go-to-market strategy at a pivotal stage of expansion.

This is a broad, high-ownership role for someone who understands B2B iGaming and knows how to market a technology and content proposition to operators. You will set the marketing agenda end to end — brand, product marketing, campaigns, events, content and demand generation — working shoulder to shoulder with commercial and product leadership. It will suit a hands-on marketer who is equally comfortable shaping long-term strategy and getting into the detail of a campaign, and who wants the autonomy to build and lead a function rather than inherit one.

Responsibilities

Own and deliver the global marketing strategy, aligning it closely with commercial growth targets and the wider business plan
Develop brand positioning and messaging that differentiates the platform and content offering in a competitive supplier market
Lead product marketing - go-to-market plans for new games, integrations and platform releases, plus supporting sales collateral and value propositions
Plan and deliver the events and conference programme across the major industry calendar, from strategy and stand presence through to lead capture and follow-up
Drive demand generation and lead nurturing activity in partnership with the commercial team, with clear reporting on pipeline contribution
Oversee digital channels, website, SEO and paid activity, along with the content programme across thought leadership, PR and social
Manage relationships with agencies, media partners and trade publications
Build, lead and develop the marketing team, setting structure, priorities and ways of working
Own the marketing budget and report on performance against agreed KPIs to senior stakeholders

Requirements

Substantial marketing experience within iGaming, ideally B2B — supplier, aggregator, platform or content side
Proven track record of leading a marketing function and delivering strategies that support commercial growth
Strong product marketing and positioning skills, with the ability to translate technical propositions into clear operator-facing benefits
Experience running a full industry events programme within the sector
Solid grounding in digital marketing, demand generation and analytics, with a data-led approach to measuring impact
Excellent written and verbal communication skills in English
Confident stakeholder management at senior and executive level
Commercially astute, self-starting and comfortable operating in a fast-paced, scaling environment
Experience building or growing a team is highly advantageous

Head of Marketing

Job Description