Job Description

Our partner is a growing international business operating within the Sportsbook and Casino sector and is looking for an experienced Head of Marketing to build, lead and scale the marketing function across multiple brands and markets.

In this role, you will own the marketing strategy, lead acquisition and retention activity, manage marketing budgets, build a strong team, and work closely with senior leadership, Product, BI, CRM, Tech, Compliance and Commercial teams to drive growth and player value.

Location: Nicosia, Cyprus, On Site

Responsibilities

As a Head of Marketing, your broad responsibilities will include but are not limited to:

Own Sportsbook and Casino marketing strategy, budgets, acquisition, retention and growth
Lead marketing team across media buying, CRM, affiliates, content, design and social
Manage paid, affiliate, programmatic, native and social acquisition channels
Improve CPA, ROAS, FTDs, LTV, NGR, retention, conversion and player value
Work with Product, BI, Tech, CRM, Compliance and Finance to improve performance
Build scalable marketing processes, reporting and workflows

Requirements

Strong iGaming, Casino, Sportsbook or Betting experience
6+ years in digital, performance, acquisition or growth marketing
3+ years leading marketing teams or marketing functions
Experience scaling teams, budgets, systems and acquisition channels
Strong knowledge of regulated, offshore or grey markets
Strong understanding of CPA, ROAS, FTDs, LTV, NGR and retention
Experience with Google Ads, Meta Ads, GA4, GTM, DSPs, BI and attribution tools
Strong leadership, communication, planning and stakeholder management skills

Valued knowledge:

Grey market experience
Brand launch or international scaling experience
Sportsbook and Casino experience
Affiliate program and partner management experience
CRM automation, personalization and retention knowledge
Experience working with Compliance, Product, BI and Tech
Additional languages are an advantage

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits

Relocation support to Cyprus
Visa support where required
Private medical insurance
Company paid return flight home after one year
Flexible working hours