Soft2Bet is a global iGaming turnkey solutions provider. It delivers products and services for online gambling operators: MEGA (Motivational Engineering Gaming Application), managed services, an integrated sportsbook solution, player account management and front-end technology, casino integrations, and payment solutions.

The company operates under 23 licenses across 12 jurisdictions, including Ontario, Mexico, Sweden, Romania, and Denmark. Soft2Bet develops its own iGaming brands: Betinia, Swiper, CampoBet, ToonieBet, Betoro, TopBet, and Lodur.

Responsible gaming and player safety are at the core of Soft2Bet's operations. The company's mission is to provide players with the best entertainment experience while ensuring a secure, transparent, and fair environment.

We are looking for a performance-driven and analytical PPC Specialist (App Focus) to join our growing growth marketing team. In this dedicated role, you will be responsible for driving user acquisition across both mobile applications and web platforms, with a heavy emphasis on Google App Campaigns and Apple Search Ads. Beyond managing and scaling high-performing campaigns, you will act as an in-house subject matter expert - bringing deep technical and tactical knowledge to upskill and train the broader marketing team.

Responsibilities

Plan, build, launch, and optimize high-ROI application acquisition campaigns across Google App Campaigns and Apple Search Ads.
Manage both App and Web acquisition funnels to ensure unified performance tracking, seamless attribution, and efficient cross-channel growth.
Serve as the team's internal App PPC expert, establishing best practices, designing training frameworks, and upskilling team members on mobile acquisition tactics.
Continually analyze campaign metrics (CPI, CPA, ROAS, LTV), manage monthly budgets, and reallocate spend toward top-performing tactics to maximize profit margins.
Ensure all paid search ads and creative assets comply with legal, regulatory, and platform requirements across various licensed European and US markets.
Run continuous A/B tests on ad copy, App Store Optimization alignment, creative assets, audience targeting, and bidding strategies.
Partner closely with Design, Product, BI, and Analytics teams to optimize landing pages, store listings, and tracking attribution setups.

Requirements

2–3+ years of direct, hands-on experience running user acquisition campaigns across Google App Campaigns and Apple Search Ads.
Strong hands-on expertise in Search platforms (Google & ASA).
Demonstrated experience in both App and Web acquisition.
Proven track record running compliant, high-performing campaigns in licensed/regulated European and/or US markets.
Bachelor’s degree in Engineering, Economics, Statistics, or a related quantitative field preferred (strong numerical and data analysis skills are essential).
Proficiency with Mobile Measurement Partners such as AppsFlyer, Adjust, or Singular, as well as web analytics platforms.

Nice-to-Haves

Prior performance marketing experience within the iGaming sector is a strong advantage.

Benefits

Attractive office location and facilities
A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture
24 days of vacation per year
Medical insurance

PPC Apps Specialist

Job Description