Senior PPC Specialist - London UK

Make an Impact in a High-Growth Digital Marketing Environment

Red Interactive, part of Super Group, is looking for a commercially minded Senior PPC Specialist to lead paid search performance across the Betway UK Sports business. This is an opportunity to take ownership of large-scale PPC campaigns, influence acquisition strategy, and drive measurable business growth within one of the most competitive digital markets.

If you're passionate about performance marketing, thrive on data-driven decision-making, and have experience managing significant paid media budgets, we'd love to hear from you.

What You'll Do

Own the end-to-end management of PPC campaigns across Google Ads, Microsoft Ads, Performance Max, App Campaigns and YouTube.
Develop and execute acquisition strategies aligned with major UK sporting events, including Premier League, Cheltenham Festival, Euros and World Cup tournaments.
Build, structure and optimise paid search accounts across multiple sports and product categories.
Drive campaign performance through bid strategy optimisation, keyword expansion, search query analysis and ad copy testing.
Manage significant media investment to achieve CPA, ROAS and customer acquisition targets.
Analyse campaign performance using platform reporting and Tableau dashboards to identify trends and growth opportunities.
Deliver regular performance reports with actionable recommendations for stakeholders.
Ensure all activity complies with UK Gambling Commission (UKGC), ASA/CAP and internal compliance requirements.
Collaborate with SEO, Paid Social, Display, Affiliate, UX and AI teams to maximise campaign effectiveness.
Present performance insights, growth plans and strategic recommendations to senior stakeholders and external platform partners.

What You'll Bring

Essential

Minimum 5 years' experience managing large-scale Paid Search campaigns.
Strong hands-on experience with Google Ads and Microsoft Ads.
Experience within gambling, sports betting, iGaming or another highly competitive performance marketing sector.
Proven success delivering against CPA, ROAS and customer acquisition objectives.
Strong understanding of bidding strategies, auction dynamics, keyword management and account structure.
Advanced Excel skills and a highly analytical approach to performance optimisation.
Knowledge of attribution modelling and incrementality testing.
Experience managing substantial paid media budgets, ideally £250,000+ per month.
Strong communication skills with the ability to translate complex performance data into clear business recommendations.
Excellent organisational skills and attention to detail.

Desirable

Deep understanding of sports betting markets, betting products and odds.
Experience within online gaming or casino environments.
Knowledge of gambling regulations and compliance requirements across multiple jurisdictions.
Experience working with Tableau or similar business intelligence platforms.

Why Join Red Interactive?

Be part of a fast-growing, innovative business within Super Group, a NYSE-listed global digital gaming company.
Work alongside talented marketing, product and technology teams in a collaborative environment.
Access comprehensive learning and development programmes designed to support career progression.
Benefit from regular performance feedback and development opportunities.
Employee Assistance Programme for you and your family.
Vitality Healthcare.
Unum Dental.
Life Assurance and Income Protection.
Tusker Car Scheme.
Cycle to Work Scheme.
Retail discounts.
Join a diverse, international organisation with teams across multiple countries and cultures.

Apply

If you're an experienced PPC specialist looking to take ownership of high-profile campaigns and drive growth at scale, we'd love to hear from you.

Senior PPC Specialist

Job Description