Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our Customer Relationship Management Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs.

Your drive and ideas will help us excel at CRM, move faster, improve smarter, and stay ahead of the game.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

Execution & ownership of sports CRM campaigns for respective market/s,
Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs,
Ownership of main sports loyalty programmes, ensuring they are regularly refined and tested to deliver against retention rates & player value goals,
Owning and executing large event-based campaigns (eg. World Cup), which are used in both acquisition & retention channels,
Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways,
Managing a range of communication tools – email, SMS, push notification, in-app messaging,
Managing content creation with the help of the creative department,
Ensuring that Betway websites are up to date and optimised, particularly the app and mobile site,
Regular competitor analysis to better understand our positioning in the market.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

Clear, confident communication (written and verbal), and the ability to breakdown complex ideas,
A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals,
Strong organisational skills and the ability to manage multiple projects without dropping the ball,
Exceptional attention to detail and a commitment to high‑quality work,
Adaptability – you stay sharp, productive and positive in fast‑moving environments,
Passion for CRM and data insights,
Project management and delivery focused,
Fluency in both Spanish and English.

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends,
Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations,
Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards,
Experience in developing and executing customer retention strategies,
Knowledge of sports betting,
Exposure and good knowledge of a content management system.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

Adaptability
Ownership and accountability
Initiating action
Resilience
Team orientation
Integrity
Innovation

What you’ll get back

We invest in your growth and wellbeing, so you can bring your best:

Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Health insurance

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

CRM Executive

Job Description