Job Title: CRM Executive – Casino & Sportsbook- NetBet

Location: Hybrid/Malta

About Netbet Brand:

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Germany, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.

Role Overview:

The Casino/Sportsbook CRM Executive leads on strategic campaign planning and advanced segmentation to maximize customer lifetime value for the Italian market. In addition to managing the execution of CRM activities, this role plays a key part in shaping the player engagement strategy, using data-driven insights to define goals, optimize performance, and support broader marketing objectives.

Duties and Responsibilities

Plan and deliver daily, weekly, and monthly CRM campaigns (email, SMS, push, onsite messaging), with a focus on personalization and customer journey design for casino/sportsbook players.
Ensure campaigns are accurate, timely, and aligned with marketing calendars, promotions, and product launches.
Develop and refine segmentation strategies to improve targeting and campaign effectiveness.
Collaborate with the Head of Sportsbook and Product Manager’s to ensure there is a cohesive understanding of the roadmap and it’s successful implementation.
Work closely with design and content teams to brief and QA campaign assets.
Contribute to defining CRM KPIs and long-term engagement goals in collaboration with the CRM Manager.
Analyze campaign performance and player behavior data to identify trends, opportunities, and areas for improvement.
Work with BI to develop data insights to support decision making.
Produce actionable insights and recommend strategic adjustments to increase retention and revenue.
Support last-minute event-specific promotions (e.g., major football matches, tournaments).
Support A/B testing initiatives to optimize messaging, timing, and incentives.
Maintain compliance with regulatory requirements and responsible gambling standards.
Stay on top of industry trends, CRM innovations and competitor tactics in retention marketing

Person Specifications:

3–5 years of CRM or lifecycle marketing experience, within the iGaming/casino/sportsbook sector.
MUST have experience with Exalogic platform
Must be Italian/English speaking
Strong organizational skills with the ability to manage multiple campaigns simultaneously.
Advanced knowledge of CRM tools and campaign automation.
Strong understanding of customer behavior, lifecycle marketing, and user retention strategies
Strong analytical ability to interpret customer data, define strategies, and report insights.
Experience in setting campaign goals, KPIs, and contributing to retention strategies.
Excellent project management and stakeholder communication skills.
Strong commercial awareness and understanding of player behavior in online casinos.
Strong commercial awareness and understanding of player behavior in sportsbook settings.
Optimove Experience a plus
Smartico Experience a plus

Behaviours & Commitments:

Own it. Take responsibility and follow through.
Communicate early. Share progress and risks.
Collaborate. Ask for input. Offer help. Give/seek feedback.
Keep it simple. Prioritise outcomes over activity
Be trustworthy. Protect data and act with integrity.

What We Offer

NetBet recognises the value of exceptional talent and rewards it accordingly. As a NetBet employee based in Malta, you get:

Hybrid working (in office/remote).
Private Health Insurance after completing your first 6 months.
Employee Wellbeing Program.
Learning and Development Initiatives.
Team-building and Social Engagement Activities to foster a great working environment.
Attractive benefits, including coffee, fresh fruit, and snacks.

Commitment to Diversity: NetBet is dedicated to equal opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.

Personal data is processed in accordance with EU GDPR. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.

“NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period’

CRM Executive -Online Gaming

Job Description