🚀 CRM Executive | Sportsbook & Casino

📍 St. Julian’s, Malta | On-site

ChampGroup is looking for a CRM Executive to help drive player engagement, retention, and loyalty across Sportsbook and Casino verticals.

ChampGroup delivers end-to-end business services for leading companies in the online gaming industry, spanning CRM, marketing, payments, customer operations, IT, and platform support. This role offers the opportunity to work closely with established online gaming brands in a fast-paced and innovative environment.

As CRM Executive, you will support the execution of multi-channel CRM and retention strategies, helping to deliver personalized player experiences that increase conversion, retention, and lifetime value. You will work closely with the CRM Manager and cross-functional teams to execute campaigns, analyze performance, and optimize engagement strategies across sportsbook and casino products.

What you’ll be doing:

Planning and executing CRM campaigns across email, SMS, push, and onsite channels
Managing recurring promotions, reactivation campaigns, cross-sell initiatives, and ad-hoc retention activities
Supporting player segmentation and lifecycle strategies
Monitoring campaign performance and identifying optimization opportunities
Collaborating with internal teams to improve player engagement and retention
Contributing to personalized CRM journeys across sportsbook and casino products
Supporting Web3 and crypto-focused engagement initiatives where relevant

What we’re looking for:

2+ years’ experience in CRM, Retention, Marketing, or Player Engagement, ideally within iGaming
Interest or experience in Sportsbook, Crypto Casino, or Web3 ecosystems
Hands-on experience with CRM platforms such as Customer.io, Fast Track, or Optimove
Good understanding of player lifecycle management, segmentation, promotions, and engagement strategies
Analytical mindset with the ability to turn campaign data into actionable insights
Strong communication and collaboration skills
Familiarity with crypto and blockchain fundamentals, including wallets and transactions
Exposure to community engagement platforms such as Discord, Galxe, or Zealy is an advantage

What’s on offer:

✨ Competitive salary

✨ Career growth opportunities within a growing international iGaming group

✨ Exposure to multi-vertical sportsbook and casino products

✨ Collaborative and dynamic working environment

✨ Additional benefits package

If you’re passionate about CRM, player engagement, sportsbook, casino, and emerging Web3 ecosystems, we’d love to hear from you.

CRM Executive - Sportsbook & Casino

Job Description