Digital Marketing Specialist

About The Company

Calamatta Cuschieri Moneybase plc is a privately held Fintech Group that operates in Investment Services, Fund Administration, Online Investing, and Payments. With roots dating back to 1971, the Group today is evolving at a fast pace whilst keeping the same core principles, that of providing clients the best service using the latest technology and the top professionals in their field, whilst ensuring the strong governance and ethics.

We are committed to attracting and selecting the very best people to join our team and to creating a workplace that promotes individual career growth; we value our people and their well-being. The group employs over 210 people from over 27 countries around the world with Assets Under Management and Administration of over 3 billion.

About The Role

We are looking for a Digital Marketing Specialist to run the paid campaigns that grow Moneybase, for both our retail app customers and the businesses that use Moneybase Business.

You will own paid media across Meta, Google and LinkedIn, from setting budgets and targeting to testing creative and optimising for results. You will make sure every campaign is tracked properly, and turn the numbers into clear recommendations on where to spend next.

This role suits a hands on performance marketer who uses AI tools every day, is comfortable with data and wants to see their work move real business numbers in a fast moving fintech.

Key Responsibilities

Paid campaign management

• Plan, launch and manage paid campaigns across Meta, Google and LinkedIn for retail and business audiences
• Own campaign budgets, pacing and bidding, and keep spend on track against plan
• Build audiences and targeting, and test creative, copy and landing pages to improve results
• Optimise campaigns daily against agreed targets such as cost per install, cost per lead and cost per acquisition
• Run app install and in-app activation campaigns for the Moneybase app

Tracking and measurement

• Set up and maintain conversion tracking using Google Analytics 4, Google Tag Manager and Meta Pixel / Conversions API
• Make sure every campaign is tracked from click to conversion, and fix gaps quickly
• Work with product and engineering on tracking for app and web journeys

Reporting and insight

• Build clear performance reports and dashboards for the marketing team and leadership
• Turn data into practical recommendations on where to spend, what to stop and what to test next
• Track results against budget and targets, and flag issues early

AI and automation

• Use AI tools to create and iterate ad copy and creative at speed
• Use AI to analyse campaign data and spot trends and opportunities
• Automate routine reporting and campaign tasks to save time

Collaboration

• Work with the Senior Marketing Manager on campaign planning and channel mix
• Brief designers and agencies on ad creative, and review work before it goes live
• Work with product, sales and customer experience teams so campaigns match what customers see in the app

Experience And Qualifications

We are looking for someone who has run paid campaigns with real budgets and can show the results they delivered.

Essential

• 2 to 3 years' experience running paid digital campaigns
• Hands on experience managing online ads across platforms such as Meta, Google and LinkedIn, including budgets, targeting and optimisation
• Able to set up and track conversions, using tools such as Google Analytics 4, Google Tag Manager and Meta Pixel / Conversions API
• Able to build clear performance reports and turn data into practical recommendations
• Strong practical knowledge of AI tools, using them to create ads, analyse results and automate tasks
• Good level of written and spoken English

Preferred

• Degree or qualification in digital marketing, marketing, business or a related field
• Google Ads or Meta certifications
• Experience marketing a mobile app or running app install campaigns
• Experience in fintech, financial services or another regulated industry, including awareness of advertising compliance rules
• Experience with dashboard tools such as Hootsuite

Skills And Competencies

You will bring a performance mindset, comfort with numbers and the organisation to keep several live campaigns on track at once.

• Organised, able to manage several campaigns and deadlines at once
• A team player who works well with designers, agencies and colleagues across the business
• Data driven, with the judgement to act on what the numbers show
• Curious and quick to test, learn and iterate
• An early adopter of AI tools who uses them to work faster and smarter
• Takes ownership of results, not just tasks

What We Offer

As a HR certified employer, we invest seriously in our people through clear career paths, strong benefits, and an environment built for high ownership and high performance.

We are offering a competitive package designed to support your health, personal development, and performance, alongside the opportunity to drive growth for a brand that is growing fast in our market.

• Comprehensive health insurance and fitness allowances
• Study leave
• Fully funded sponsorship schemes for further studies and professional development
• Clear opportunities for career growth and progression
• Variable performance bonus linked to KPIs
• Mental health support package

All applications will be treated with strictest confidentiality.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Calamatta Cuschieri Moneybase Plc. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Calamatta Cuschieri Moneybase Plc may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Calamatta Cuschieri Moneybase Plc's Candidate Privacy Notice