As Sales & Business Development Lead, you will drive commercial growth for our casino slot portfolio across existing and new markets. This role is responsible for expanding key operator partnerships, opening new distribution channels, and maximizing revenue through strategic deals, market expansion, and long-term account development.

Key Responsibilities

Market Growth & Expansion

Grow revenue and market share in existing markets through upselling, cross-selling, and portfolio expansion
Identify, evaluate, and open new geographic markets and operator partnerships
Lead market entry strategies including commercial terms, launch planning, and go-to-market execution

Partnership & Deal Management

Source, negotiate, and close commercial agreements with online casino operators, aggregators, and platforms
Own the full sales cycle from lead generation to contract execution and launch
Build and maintain long-term strategic relationships with key partners
Account Development
Where possible expand key accounts to maximize lifetime value and game performance
Work closely with Account Management, Product, and Marketing teams to optimize launches and promotions
Monitor partner performance and proactively identify growth opportunities

Strategy & Market Intelligence

Track market trends, competitor activity, and regulatory developments
Provide commercial input into product roadmap and game strategy
Represent the company at industry events, conferences, and networking forums

Requirements

Minimum 5+ years of experience in the online gambling or iGaming industry, with a strong focus on casino slots and online gaming products.
Proven track record in business development, sales, or commercial roles within a slot or casino game provider environment.
Deep understanding of online casino operators, aggregators, platforms, and the broader iGaming ecosystem.
Experience managing the full sales cycle, from lead generation to negotiation, contract closing, and launch.
Strong ability to identify market opportunities, develop strategic partnerships, and drive revenue growth.
Demonstrated success in expanding accounts, upselling, and cross-selling in competitive markets.
Knowledge of regulatory requirements, market trends, and competitor landscapes in online gambling.
Excellent communication, negotiation, and relationship-building skills, with experience engaging at senior operator levels.
Strategic thinker with commercial acumen, able to provide input into product roadmaps and market strategies.
Willingness and ability to travel for industry events, conferences, and partner meetings as needed.

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Betsoft Gaming offers a fully remote working environment supported by long-term organizational stability and a mature, experienced workforce. The company is committed to building lasting employment relationships, with a strong focus on team continuity and sustainable growth.

With expanding teams and an evolving product portfolio, we provide real opportunities for professional growth, internal mobility, and career progression. Join a collaborative environment where experience is valued, growth is encouraged, and your contribution truly matters.

The competitive incentive program is designed to motivate and support through attractive bonus structures, with quantifiable rewards and shared commitment to innovation and growth, helping create long-term value for employees and the organization.

Senior Sales & Business Development / Head of Sales

Job Description