FULL TIME
BIRKIRKARA, MALTA
FULL DAY
22 October 2026
Ref: 455811

Responsible for marketing activities for Beluga Vodka, Oyster Gin, and upcoming premium spirits across the Duty Free and Travel Retail channel, supporting brand visibility, sales growth, commercial performance, and consistent brand execution.

The Marketing Manager ensures effective implementation of marketing and trade marketing activities for Beluga Vodka, Oyster Gin, and upcoming premium spirits across Duty Free and Travel Retail channels, supporting distributors, operators, and commercial partners. The position is responsible for planning and executing channel-specific activations, promotions, events, POSM, brand visibility, and other marketing initiatives for the Company’s portfolio in line with brand strategy and commercial objectives. Essential Duties (1) Develop and implement annual marketing and trade marketing plans for Beluga Vodka, Oyster Gin, and upcoming premium spirits within the Duty Free and Travel Retail channel. (2) Develop and execute marketing activities for the Company’s brands to support sales growth, brand awareness, visibility, distribution, and commercial performance across Duty Free and Travel Retail markets. (3) Coordinate and implement promotions, activations, events, tastings, masterclasses, POSM, merchandising, visibility, and other trade marketing initiatives for Beluga Vodka, Oyster Gin, and upcoming premium spirits. (4) Work closely with Duty Free operators, distributors, retailers, airports, and other Travel Retail partners to develop and implement market-specific marketing plans for the Company’s brands. (5) Support the development and implementation of brand presentations, promotional materials, POSM, displays, and other communication tools for Beluga Vodka, Oyster Gin, and upcoming premium spirits in Travel Retail environments. (6) Coordinate marketing activities with Sales, Travel Retail, Regional Directors, distributors, and other internal and external stakeholders to ensure effective execution of the Company’s brand strategy. (7) Monitor the implementation and effectiveness of marketing activities for the Company’s brands, including visibility, promotional execution, brand presence, and commercial results. (8) Manage and monitor assigned marketing budgets and A&P investments for Beluga Vodka, Oyster Gin, and upcoming premium spirits, ensuring effective allocation of resources and appropriate return on investment. (9) Collect and analyze market, sales, customer, competitor, and consumer information relevant to the Company’s brands and the Duty Free and Travel Retail channel. (10) Conduct regular market and outlet visits, including Duty Free locations, airports, retail environments, and other relevant points of sale, to monitor brand execution and identify opportunities for Beluga Vodka, Oyster Gin, and upcoming premium spirits. (11) Support the organization and execution of international Travel Retail events, exhibitions, trade shows, tastings, and industry activities for the Company’s brands. (12) Ensure consistent application of brand guidelines and premium brand positioning for Beluga Vodka, Oyster Gin, and upcoming premium spirits across all Duty Free and Travel Retail touchpoints. (13) Prepare regular reports on marketing activities, budgets, performance, market developments, and recommendations for improving the performance of the Company’s brands. (14) Perform other duties and responsibilities as assigned by the Company. Minimum Requirements Minimum Education Qualifications (1) University degree in Marketing, Business Administration, Communications, Management, Economics, or a related field. Experience Required (1) Minimum 1 year and 6 months of professional experience in the alcoholic beverages industry, preferably in spirits, premium spirits, or luxury FMCG. (2) Previous experience in Duty Free, Travel Retail, airport retail, or international retail marketing is required. (3) Experience in trade marketing, brand activations, promotions, events, POSM, merchandising, and visibility initiatives for alcoholic beverage brands. (4) Experience supporting the marketing and commercial development of premium or super-premium spirits brands, preferably in an international or multi-market environment. (5) Experience working with distributors, retailers, Duty Free operators, Travel Retail partners, or other commercial stakeholders. (6) Experience supporting marketing plans, budgets, A&P investments, and campaign performance analysis. (7) Good understanding of premium and super-premium spirits, including brand positioning, consumer behavior, trade marketing, and commercial marketing. (8) Experience working in an international or multicultural business environment is an advantage. Professional Skills and Competencies (1) Strong marketing and trade marketing skills, with an understanding of premium and super-premium spirits. (2) Good understanding of Duty Free and Travel Retail business models, customer environments, and commercial requirements. (3) Strong project coordination and organizational skills. (4) Good analytical skills and ability to monitor marketing performance, budgets, and ROI. (5) Good communication, presentation, and negotiation skills. (6) Ability to manage multiple marketing projects, priorities, budgets, and deadlines. (7) Strong attention to detail and high standards of brand execution for Beluga Vodka, Oyster Gin, and upcoming premium spirits. (8) Proactive, commercially oriented, and able to work effectively with internal teams and external partners. Language Requirements (1) Fluent English is required.

Profiles

If multiple Education and Language Profiles are defined, please note that you must fit at least one of them, but not necessarily all.

PROFILE 1

Language

Reading

Speaking

Understanding

Writing

ENGLISH

ISCED Level: Bachelor or equivalent - Level (6)

Competencies

Establish marketing budget and monitor budget allocated to each company product
Develop the company's marketing strategy based on market research
Create marketing plan. Monitor development and execution of marketing plan
Draw up balance (sheet) for marketing actions and suggest improvements
Analyse information on product or product range. Select promotional campaign type
Analyse results of promotional campaign (achievement of objectives...) and introduce possible improvements
Create and launch promotional campaign of products
Develop promotional campaign for specific product or product range. Define characteristics of advertising media
Come up with and develop promotional tools for products
Monitor market area: worldwide
Monitor market area: national
Monitor market area: regional

Past Experience

Occupation

Experience(months)

MANAGER, SALES AND MARKETING

Driving Licences

No Driving Licenses required for this vacancy

Apply

Please be aware that you will be submitting the Application as and that your CV will be part of your application. For additional information, use the message box below.

Message to employer

You must complete the account profile creation to be able to apply for a course.

Salary: €50,000-60,000 per year

Marketing Manager (duty Free & Travel Retail)

Job Description