ABOUT VBET

VBET is a global gambling operator with a bold vision and relentless energy. We are licensed in multiple regulated markets and proudly operate in Armenia, Sweden, Denmark, the Netherlands, Brazil, Romania, Ukraine and many more countries on the way.

We are more than a company, we are a movement of passionately driven professionals who play hard and aim higher. VBET is where cultures, markets, and minds collide, and we embrace the complexity of being local everywhere while holding a strong global identity. We invest heavily in growth, innovation, and our people. Being a part of VBET means being ready for challenges, moving fast, and never settling for average. We are proud sponsors of national and global sports icons, including the Argentina national football team, Botafogo in Brazil and many elite clubs and athletes worldwide.

We are now looking for a strategic and hands-on Deputy Chief Marketing Officer to partner closely with our CMO in executing global brand strategy, connecting dots across countries and teams, and driving unified brand excellence with local flavor. This is a rare opportunity for a strong operator to help shape our global positioning while owning execution at scale.

Location: Global (Flexible based on candidate) with regular business trips

Reports to: Chief Marketing Officer

YOUR MISSION

As our Deputy Chief Marketing Officer, you will:

Support the CMO in refining and executing VBET's global brand positioning, ensuring it is future-ready, bold, and aligned with our expansion into regulated markets worldwide.
Co-drive the implementation of a unified, yet culturally adaptive brand strategy across all territories, translating global direction into local execution.
Help drive global growth and revenue through high-impact marketing strategies tailored to the gambling and crypto industries.
Act as a key point of coordination with regional executives, ensuring alignment, collaboration, and excellence in every local market.
Support the development of a team of senior marketing professionals, fostering innovation, performance, and creative excellence.
Ensure strong financial discipline across marketing operations, maximizing ROI and optimizing performance through data-driven strategies.
Help safeguard a consistent, high-impact brand image and voice across all platforms - from digital campaigns to physical sponsorships and events.
Maintain relationships with key stakeholders, partners, regulators, and industry contacts in the gambling and crypto spheres.
Drive cross-market synergies while respecting cultural authenticity - we are a team of operators who thrive on local flavor and international unity.
Deputize for the CMO where required, ensuring continuity of leadership and decision-making.

YOUR PROFILE

We are looking for a strong operator ready to grow into broader leadership. You are likely to be a strong match if you have:

7+ years of marketing experience with at least 5 years in iGaming (ideally B2C).
Proven experience supporting or leading multi-regional marketing strategies, with an ability to operate at both strategic and executional levels.
Solid experience in data analytics, financial forecasting, and performance-driven marketing.
Experience contributing to brand transformation or repositioning across countries or business units.
A degree in marketing, business, or a related field from a recognized institution.
Strong leadership and coaching skills with the ability to manage and support senior professionals.
World-class communication skills in English and Russian (additional languages are a plus).
A solid professional network in relevant industries and regulatory environments.
Entrepreneurial energy with a "no-excuse" mindset and readiness to thrive in a fast-paced, ever-evolving global ecosystem.

Deputy Chief Marketing Officer

Job Description