You will have full P&L responsibility for the Belgian market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Belgian market includes both online casino and sportsbook operations, as well as a retail sportsbook network of over 400 points of sale across the country.

RESPONSIBILITIES

Lead and develop best in class team of local experts and professionals
Drive revenue growth through customer engagement
You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Belgian market
Accountable for customer life cycle from acquisition to retention
Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends
Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience. Responsible to overview, flag and improve the customer’s experience and journeys
Optimise daily operations to improve quarterly performance and meet annual revenue targets
Responsible that all executions are compliant in their market
Follow closely the competition and industry/market trends

REQUIREMENTS

Bachelor’s degree in business, sales, or marketing
More than 10 years’ experience in marketing or commercial positions
At least 3 years of experience at a senior strategic level
Direct experience working on Belgian market
Solid people management experience
Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success
Gaming retail experience will be considered an asset
Excellent skills in communication, both verbally and in writing
Excellent project management abilities in driving multiple initiatives at once
Results orientated and strong analytical skills
Proactive, driven and have a positive can-do attitude
Energised by a rapidly changing environment and welcome the unexpected challenges

Country Manager - Belgium

Job Description