Location: Nicosia, Cyprus

Employment: Full-time

We are looking for an experienced iGaming leader to take ownership of the commercial performance and day-to-day operations of a B2C brand focused on the Turkish market. This is a hands-on role for someone who understands local player behaviour, acquisition channels, payments and the operational realities of this highly competitive market.

Key responsibilities

Own the market strategy, budget and P&L, with accountability for GGR, NGR, profitability and sustainable growth.
Develop local acquisition and retention plans across affiliates, paid media, SEO, social media, influencers, CRM and VIP.
Coordinate central product, creative, marketing and customer-facing teams to deliver relevant campaigns for Turkish players.
Build and maintain strong relationships with local affiliates, media partners, payment providers and other commercial partners.
Improve the complete player journey, including registration, verification, deposits, withdrawals and ongoing engagement.
Monitor platform performance and work closely with external technology providers to resolve product, localisation and technical issues.
Optimise promotional activity, bonus costs, acquisition efficiency, retention and player lifetime value.
Identify future opportunities to expand into neighbouring markets.

Required experience

3+ years of direct experience within Turkish-facing B2C iGaming operations.
Previous responsibility for a country, business unit, brand or significant commercial function.
Strong knowledge of Turkish acquisition channels, affiliate networks, payment solutions and player preferences.
Demonstrable experience managing commercial KPIs, including FTDs, CPA, conversion, retention, LTV, GGR and NGR.
Ability to coordinate internal teams and manage external platform and service providers.
Commercially assertive, analytical and comfortable operating in a fast-moving environment.
Fluent Turkish and professional English.
Willingness to work full-time from Nicosia, Cyprus.

This position offers considerable autonomy and the opportunity to shape the growth and development of an established market operation.

IGaming Country Manager

Job Description