About the Role

We're looking for a hands-on marketing professional to join us on a freelance basis. You'll take ownership of marketing execution end-to-end: from strategic input, through campaign design, to content production and delivery.

This is a B2B-focused, lead-generation-driven role.

Importance given to lead generation.

What You'll Do

Execute marketing campaigns from concept to delivery: plan, design, and deployment
Support the team in making strategic decisions and strategies. Delivering on the final outcome.
Run targeted B2B campaigns across relevant platforms, tailoring approach and creative to different audience segments
Produce polished content (graphics, short-form video, campaign assets) from raw footage and photos
Use specialised marketing tools and platforms to optimise performance and extend reach
Report on campaign performance against lead-generation targets

What We're Looking For

Proven track record of generating leads through marketing campaigns
Solid experience working in B2B environments
Experience running targeted/segmented campaigns
Experience with META, Google Ads, SEO and possibly LinkedIn advertising
Broad, hands-on knowledge of marketing platforms and tools (ads, automation, analytics, etc.)
Ability to adapt messaging, format, and channel to different target audiences
Comfortable working as an embedded fractional team member - autonomous, but collaborative
Practical content production skills. Able to turn raw footage/photos into publish-ready assets
Self-sufficient: own equipment, own tool subscriptions, own way of working

Engagement Details

Freelance contract. Individual contributors only
Hybrid working, with occasional required in-person meetings
Weekly commitment - capped hours

Marketing Specialist Freelancer

Job Description