About evoke...

We’re a business that embraces change and progress.

The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s evoke.

At evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you.

About the role...

Our CRM team is shaping the future of customer engagement across some of the world’s most recognised betting and gaming brands, including William Hill, 888 and Mr Green. Working across global markets, we’re focused on delivering an industry-leading communications and bonusing strategy that creates more relevant, personalised experiences for our customers.

We’re combining AI, automation and our world-class technology and data capabilities to transform how CRM works within the industry. Optimising the next-best action and delivering the right message or reward at the right moment, at scale.

What you will be doing...

Accountable for CRM strategy, team leadership, delivery and value creation across Spain, maximising incremental CRM value and increasing customer engagement, retention and LTV.
Own and drive the CRM strategy and roadmap across Spain, translating commercial and customer objectives into engagement, retention and lifecycle plans.
Lead, manage and develop the Spain CRM team, setting clear priorities, building capability and driving high performance.
Act as point of contact for other business units and central teams, shaping priorities, challenging briefs and aligning CRM activity to commercial goals.
Lead CRM prioritisation, ensuring effective resource allocation and high-quality multi-channel delivery.
Use customer and campaign data to identify opportunities, measure incremental impact and continuously optimise communications, journeys and offers.
Advance CRM maturity through personalisation, automation, experimentation, AI and next-best-action capabilities, while adapting to local market and regulatory needs.

Who we are looking for...

Strong CRM knowledge across campaign management, personalisation, customer lifecycle and bonusing.
Proven experience leading and developing high-performing teams.
Strong stakeholder management and influencing skills at all levels.
Experience working globally across markets, teams and time zones.
Experience delivering complex, multi-channel CRM campaigns at scale.
Strong commercial mindset with a focus on engagement and retention.
Data-driven approach to decision-making and optimisation.
Strong understanding of CRM technology, automation and AI.
Comfortable working in a fast-paced, regulated gambling environment.

What we offer...

Financial: Competitive Salary and Bonus Schemes
Hybrid Working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
Healthcare: We prioritise your health and well-being, offering comprehensive healthcare insurance, dental care, travel insurance and life insurance.
Health & Wellbeing: An allowance which can be used towards gym and fitness memberships, fitness clothing and equipment, consultations with a dietitian, massages and select treatments or items for your home office.
Wellness Cloud: Free access to Wellness Cloud; a tool to help encourage greater wellbeing through online coaching, webinars, videos and online resources.
Volunteer Time Off Programme: 20 days paid leave you can avail after your first year of employment to volunteer at an organisation online, locally, or abroad.

Apply...

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place!

Apply today to kickstart your application with the evoke Family!

CRM Manager, Spain

Job Description