Responsible for communication strategy and brand positioning of Beluga Vodka, Oyster Gin, and upcoming premium spirits, strengthening brand awareness, reputation, consumer engagement, and communications across international markets.

Scope of Position

Responsible for developing and executing the communication strategy for **Beluga Vodka, Oyster Gin, and upcoming premium spirits**, strengthening brand awareness, positioning, reputation, and engagement with consumers, media, partners, and other key stakeholders across international markets.

Need for Position

The Brand Communication Director ensures the consistent and effective communication of **Beluga Vodka, Oyster Gin, and upcoming premium spirits** across all relevant channels and consumer touchpoints.

The position is responsible for developing long-term communication strategies, integrated marketing communication plans, content strategy, media and influencer relations, external agency management, reputation management, and communication team leadership.

Essential Duties

(1) Define key communication directions and develop long-term communication strategies for **Beluga Vodka, Oyster Gin, and upcoming premium spirits** in line with brand positioning, values, and business objectives.

(2) Develop and implement integrated marketing communication plans across relevant markets and communication channels to strengthen awareness, positioning, brand equity, and consumer engagement.

(3) Develop and oversee the content strategy for the Company’s brands across digital and traditional channels, including social media, websites, email newsletters, PR, media, and other communication platforms.

(4) Develop and ensure the production of high-quality content that reflects the positioning, values, identity, and premium image of Beluga Vodka, Oyster Gin, and upcoming premium spirits.

(5) Collaborate with creative, PR, advertising, digital, media, and other external agencies to develop and execute communication campaigns and brand materials.

(6) Lead the development and implementation of integrated communication campaigns supporting brand awareness, consumer engagement, brand equity, and commercial objectives.

(7) Develop and maintain relationships with media, influencers, key opinion leaders, industry partners, and other relevant stakeholders to strengthen the visibility and reputation of Beluga Vodka, Oyster Gin, and upcoming premium spirits.

(8) Develop initiatives to strengthen corporate and brand reputation and lead communication activities during reputational or crisis situations.

(9) Monitor and evaluate the effectiveness of communication activities through regular reporting, analytics, KPIs, audience insights, and other relevant performance measures.

(10) Analyze communication and campaign performance and adjust strategies, content, and communication activities based on data, market developments, and consumer insights.

(11) Develop and maintain communication guidelines and ensure consistent brand messaging, tone of voice, and visual identity across all markets and communication channels.

(12) Negotiate and manage contracts and commercial relationships with external partners, including PR agencies, advertising agencies, creative agencies, media specialists, influencers, and other communication partners.

(13) Coordinate and oversee the execution of communication projects by external agencies, contractors, and other service providers, ensuring quality, timelines, budgets, and agreed objectives.

(14) Manage communication budgets and ensure effective allocation of resources across communication activities, campaigns, agencies, media, content production, and other communication investments.

(15) Work closely with Marketing, Sales, Brand, Regional Directors, and other internal teams to ensure alignment between brand communication, marketing strategy, and commercial objectives.

(16) Lead, manage, and develop the communication team, including setting objectives, coordinating activities, monitoring performance, providing guidance, and supporting professional development.

(17) Monitor market, media, consumer, cultural, digital, and communication trends and identify opportunities to strengthen the positioning and relevance of Beluga Vodka, Oyster Gin, and upcoming premium spirits.

(18) Prepare and present regular management reports on communication activities, campaign performance, media and influencer engagement, budgets, KPIs, and brand reputation.

(19) Ensure that all communication activities comply with applicable laws, regulations, industry requirements, and the Company’s internal policies, particularly those applicable to alcoholic beverage marketing and communications.

(20) Perform other duties and responsibilities as assigned by the Company.

Minimum Requirements

(1) University degree in Marketing, Communications, Public Relations, Business Administration, Media, Management, or a related field.

Experience Required

(1) Minimum **10 years of professional experience in marketing communications, brand communications, public relations, or a related field**.

(2) Minimum **5 years of professional experience in the alcoholic beverages industry**, preferably within premium or super-premium spirits.

(3) Minimum **5 years of experience in senior communication, marketing, brand, or management positions** with responsibility for strategic communication activities.

(4) Proven experience developing and implementing communication strategies for premium and super-premium alcoholic beverage brands, including brand positioning, consumer engagement, and integrated communications.

(5) Proven experience managing integrated communication campaigns across digital, social media, PR, media, content, influencer marketing, and other relevant channels.

(6) Strong experience in content strategy, brand storytelling, media relations, influencer marketing, and communication campaign development.

(7) Experience managing creative, PR, advertising, digital, and media agencies and other external communication partners.

(8) Experience managing communication budgets, contracts, KPIs, campaign performance, and ROI.

(9) Proven experience leading and developing communication or marketing teams.

(10) Experience in reputation management and crisis communications.

(11) Experience working with international premium or luxury brands and multicultural markets is an advantage.

(12) Strong understanding of the alcoholic beverages industry, including **premium and super-premium spirits, brand positioning, consumer behavior, marketing communications, and relevant regulatory requirements.

Professional Skills and Competencies

(1) Strong strategic communication and brand-building skills.

(2) Strong understanding of **premium and super-premium spirits** and the principles of premium and luxury brand communication.

(3) Strong content strategy, storytelling, and creative development skills.

(4) Strong knowledge of digital communications, social media, PR, media, influencer marketing, and integrated marketing communications.

(5) Strong leadership, team management, and stakeholder management skills.

(6) Excellent communication, presentation, negotiation, and relationship management skills.

(7) Strong analytical skills and ability to use data, insights, and KPIs to improve communication performance.

(8) Strong project management skills with the ability to manage multiple agencies, partners, projects, budgets, and deadlines.

(9) Strong understanding of brand reputation management and crisis communications.

(10) High level of creativity, strategic thinking, commercial awareness, initiative, and attention to detail.

Language Requirements

(1) Fluent English is required.

Brand Communication Director

Job Description