General Artificial Intelligence Team Lead

Lead creative innovation with AI, shape global content, and empower a high-performing creative team within our business.

Position Overview

Shape the future of creative design and content at one of the fastest- moving global betting groups.

Silverspin operates multiple brands worldwide and leads the industry in AI-powered product experiences, automated workflows, and high-volume creative operations. We’re looking for a Creative Team Lead who can elevate our creative output, manage a high-performing team, and combine human craft with AI-driven workflows to deliver fast, scalable, on- brand comms and visuals across all markets.

This role leads a team of AI-enabled creative designers and Gen AI Content Specialists responsible for AI-generated content, localisation, and content workflows. Together, the team delivers the full spectrum of AI- assisted visual and written creative across global markets. If you thrive in fast-moving environments, love turning ideas into high- quality creative work, and know how to leverage AI to accelerate delivery without sacrificing craft, this role is for you.

Key Responsibilities

• Lead and mentor a team of creative designers and Gen AI content specialists.
• Set clear standards for visual and written craft, consistency, and excellence.
• Guide the team through ideation, concept development, execution, and delivery.
• Build a culture of experimentation, critique, continuous learning, and high performance.
• Define workflows, quality bars, and delivery expectations across all creative outputs.
• Develop ideas that directly address the communication objectives in

the brief.

• Lead the creation of campaign concepts, key visuals, and overarching creative directions
• Ensure all visual outputs align with brand strategy, tone, and market context.
• Oversee layouts, compositions, typography systems, and multichannel design assets.
• Ensure assets are delivered at scale, on time, and to a consistently high standard
• Lead the team in using AI tools for rapid concepting, asset creation, and visual exploration.
• Define and refine prompt frameworks across both visual and written creative.
• Optimise AI workflows for style, fidelity, typography, lighting, tone, and regional nuances.
• Drive automation, templating, and smart tool adoption to reduce repetitive production work
• Keep the team ahead of emerging AI creative models, tools, and best practices
• Oversee creation of scalable templates in Figma, Storyteq, and related tools.
• Maintain shared component libraries, creative systems, and reusable design toolkits.
• Support marketing self-serve workflows through well-structured, production-ready templates.
• Continuously evolve the creative system to improve speed, quality, and consistency.
• Manage two Gen AI Content Specialists responsible for generating AI-assisted copy, localisation, and content QA.
• Ensure alignment between creative direction, written content, and market requirements.
• Integrate visual and content workflows to support consistent messaging across all languages and channels.
• Support scalable localisation processes, content governance, and tone-of-voice consistency.
• Ensure both design and content teams work from shared systems, templates, and standards
• Partner with Brand to maintain a consistent visual and verbal identity.
• Work closely with Marketing and CRM to support campaign delivery and creative experimentation.
• Collaborate with Product where creative alignment is needed for in- product visuals or copy.
• Maintain tight alignment with the Design Team Lead on standards, strategy, and workflows.

Requirements

• Proven experience in creative design, visual storytelling, and concept development.
• A strong portfolio showcasing digital design, campaigns, and multi- market execution.
• Experience leading and developing a design or creative team.
• Ability to interpret a brief, challenge assumptions, and define strong

creative direction.

• Excellent Figma skills: components, auto-layout, templates, scalablesystems.
• Experience with modern AI creative tools (Midjourney, Weavy, Krea, Runway, etc.).
• Ability to build production-ready templates for multi-market and

multichannel needs.

• Curiosity about cultural nuance and designing effectively for different regions.
• Comfortable in a fast-paced, high-volume environment with tight deadlines.
• Strong eye for brand consistency, detail, composition, and polished visual craft.
• Enthusiasm for exploring new tools, workflows, and AI-driven creative methods