🌟 About the Role

Are you a strategic thinker with a passion for the iGaming industry? We are looking for a driven Casino Product Marketing Middle Specialist to join our fast-paced team. In this role, you will oversee casino product marketing tactics, execute impactful campaigns, and collaborate with cross-functional teams to drive the success of our product marketing initiatives.

📍Location: Yerevan, Armenia

🕒 Type: Full-time (on-site only)

💼 Reports to: Team Lead Product Marketing

🎯 Key Responsibilities

Develop, execute, and optimize marketing strategies and multi-channel campaigns to promote our casino product portfolio
Partner with product development teams to seamlessly align marketing strategies with new features and offerings. Coordinate with various teams to create compelling marketing materials and messaging
Analyze customer insights, campaign performance, and competitor activities to continually optimize marketing efforts
Lead initiatives to boost customer engagement and retention through targeted promotions and loyalty programs
Oversee marketing budgets to ensure the cost-effective use of campaign resources
Provide regular performance reports and data analysis to senior leadership, recommending actionable areas for improvement
Participate in the ideation and launch of new products, ensuring marketing strategies perfectly align with overarching business goals
Support the team by ensuring assignments meet established deadlines, and take an active role in training and onboarding junior team members

💼 Requirements & Qualifications

2+ years of professional experience in marketing or a related field.
Comprehensive, in-depth understanding of the gambling industry, specifically focused on casino products
Background or degree in Marketing, Communications, or a related field
Full proficiency in both written and spoken English and Russian
Proven experience in creating product marketing plans, executing campaigns, and utilizing CRM systems and segmentation strategies
Ability to analyze and effectively visualize complex numerical data
Advanced knowledge of Excel and Google Sheets (pivot tables, complex formulas, charts, tables), Metabase, CRM Reports, and Backoffice tools
Hands-on experience with Jira for organizing, assigning, and tracking product marketing projects.
Familiarity with Adobe Photoshop and Acrobat (for creative material handling) and Google Slides for presenting project logic and budgets
A strong sense of ownership with proactive problem-solving skills
Flexible and capable of thriving in a fast-paced, dynamic environment

💡 What We Offer

Family health insurance
Social events, corporate parties
4 paid days off during a year
Learning and Development
Transportation

Casino Product Marketing Middle Specialist

Job Description