Marketing Executive (Part-time)

Company Introduction

Our client is a retail and commercial centre.

Job Responsibilities and Duties

• Plan and manage the monthly marketing and content calendar across social media, digital channels, email, website, campaigns and other consumer-facing platforms;
• Create engaging social media, digital, print and campaign content, including graphics, photography, video and written copy;
• Manage brand social media channels, including Facebook, Instagram and TikTok, ensuring consistent and engaging content;
• Plan and execute marketing campaigns and events from initial concept through to coordination and delivery;
• Manage paid social campaigns through Meta Ads Manager and support Google Ads activities;
• Update website content and coordinate email marketing campaigns;
• Liaise with tenants to coordinate promotions, content, marketing materials and participation in wider marketing initiatives;
• Coordinate with suppliers, printers and other external partners regarding marketing materials and campaign requirements;
• Monitor the presentation of customer-facing areas, signage and marketing materials to ensure consistency with brand standards;
• Monitor campaign performance, social media engagement, website activity, footfall trends and competitor activity, providing relevant insights and recommendations;
• Support retail-focused PR activities relating to events, campaigns, promotions and new openings;
• Provide day-to-day guidance and support to marketing interns;
• Ensure ongoing marketing activities continue effectively during the Marketing Manager’s absence.

Experience

• Minimum of 3 years of hands-on marketing experience, ideally within a retail, consumer or multi-brand environment;
• Marketing Degree or equivalent relevant qualification, or equivalent practical experience within marketing or advertising;
• Strong practical experience managing brand social media channels, particularly Facebook, Instagram and TikTok;
• Strong content creation and graphic design capabilities, with the ability to independently produce professional digital, social, print and campaign materials;
• Proficiency in Adobe Creative Suite, Canva and CapCut;
• Working knowledge of Meta Ads Manager, Google Ads and website analytics tools such as Google Analytics;
• Previous experience planning and delivering marketing campaigns and events;
• Experience with WordPress and Mailchimp will be considered a strong asset, although flexibility can be offered to candidates who can quickly become proficient in these platforms;
• Fluency in both Maltese and English is required, with strong written and verbal communication skills;
• Knowledge of Italian will be considered an asset.

Personal Skills

• Creative and commercially minded with a hands-on approach to marketing;
• Highly organised with the ability to independently manage multiple projects and deadlines;
• Confident and professional when communicating with internal and external stakeholders;
• Strong attention to detail and commitment to maintaining consistent brand standards;
• Proactive and able to work independently with limited day-to-day supervision;
• Quick to learn, receptive to feedback and able to apply new information effectively;
• Curious and aware of evolving social media, retail and consumer marketing trends;
• Professional and discreet when handling sensitive business information.

Please note that all job applicants will be automatically added to the Broadwing LTD candidate database and will receive an automatic email with user credentials to benefit from our online platform.