Is BLU for you?

As part of the Sales and Marketing team at Radisson Blu Hotel and Spa Golden Sands, you will oversee the marketing strategy for both traditional and digital marketing channels. Through your creative and innovative skills, you will drive new business ideas whilst supporting brand and product awareness in the luxury travel segment both locally and globally.

Duties and Responsibilities

Drive and coordinate internal and external corporate communications, ensuring consistency with established brand standards and guidelines.
Support the Director of Sales and Marketing in developing and implementing the property’s marketing strategy, aligned with overall commercial objectives.
Collaborate with the Radisson Blu franchise network to maximise the hotel’s marketing exposure across both B2C and B2B channels.
Execute the hotel’s digital marketing strategy, with a strong focus on revenue generation through the hotel website and other owned digital channels.
Develop and manage partnership and affiliate marketing initiatives with leading online and offline travel operators to strengthen and diversify distribution channels.
Plan and execute targeted promotions, marketing campaigns, and package offerings across Rooms, Food and Beverage, and Spa departments.
Manage and regularly update digital content, including photography, across the hotel’s owned channels and third-party platforms such as OTAs and TripAdvisor.
Monitor and support the performance of the hotel’s branded website and other owned digital marketing channels, identifying opportunities to improve engagement, conversion, and revenue.
Assist with market research initiatives, gathering and analysing relevant market and customer insights to support marketing and commercial decision-making.
Ability to innovate and adapt in a constantly changing industry.
Experience with influencer collaborations, including negotiations, filtering and identifying compatibility with our brand.
Minimal reliance on AI in copywriting. Ability to craft creative headlines and copy, not generic ChatGPT one-liners.
Ability to draft efficient, straightforward, analytically oriented reports which will inform and improve the marketing strategy.

Requirements

Preferably with previous experience in a 5-star hotel environment or tourism industry.
Experience in digital marketing, including content generation that will support SEO performance.
Have experience in website management and content tools such as Adobe Express, Lightroom, InDesign, and Canva.
Ability to manage multiple projects at the same time with strict deadlines.

Marketing Executive

Job Description