ABOUT THE ROLE

As CRM Lead (Onboarding & Reactivation), you'll play a key role in delivering the Onboarding & Reactivation strategy across your regional cluster. Working closely with the CRM Team Manager/Lead, you'll translate commercial priorities into effective CRM plans, taking ownership of how onboarding and reactivation activity is planned, structured and continuously optimised to deliver measurable customer and commercial outcomes.

Alongside owning the campaign planning process, you'll maintain a hands-on role across the Onboarding & Reactivation workstream, building and optimising customer journeys, supporting CRM delivery and the configuration of promotional activity. Working in partnership with CRM Specialist/s, you'll ensure CRM activity is delivered to a consistently high standard while continually identifying opportunities to improve campaign quality, operational efficiency and commercial performance.

YOU WILL BE RESPONSIBLE FOR:

Support the CRM Team Manager/Lead in translating regional business priorities into effective onboarding and reactivation plans, helping shape campaign calendars, customer journeys and tactical initiatives that deliver against commercial objectives.

Build strong relationships with Country Management and key cross-functional stakeholders, ensuring CRM activity is aligned with wider commercial objectives, trading priorities and market-specific opportunities.

Partner with CRM Specialist/s throughout the end-to-end process, reviewing campaign plans, performance and optimisation opportunities while sharing knowledge and best practice to continually improve campaign quality and commercial performance.

Act as the subject matter expert for the Onboarding & Reactivation workstream, providing guidance on customer behaviour, lifecycle best practice and campaign approaches to support informed decision making.

Provide operational support across the Onboarding & Reactivation workstream, helping to prioritise activity, resolve delivery challenges and remove blockers to ensure CRM plans are delivered efficiently and to a high standard.

Take ownership of complex CRM activity where additional expertise is required, including onboarding and reactivation journey development, promotional configuration and campaign optimisation, ensuring solutions are commercially effective and aligned to CRM best practice.

Review campaign performance alongside CRM Specialists, identifying trends, commercial opportunities and actionable recommendations that improve future CRM activity and customer outcomes.

Identify opportunities to improve CRM processes and ways of working, driving efficiencies that reduce campaign delivery times and improve the quality and consistency of execution across the workstream.

Collaborate closely with the Enablement team to maximise the use of CRM technology, support the adoption of new platform capabilities and continuously improve CRM delivery and automation.

Ensure all onboarding and reactivation activity is delivered in line with local regulations, responsible gambling requirements and internal governance standards.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

Strong understanding of customer lifecycle management, onboarding, reactivation and early lifecycle customer behaviour.

Experience planning, building and optimising multi-channel CRM campaigns, customer journeys and promotional activity.

Strong commercial awareness with the ability to translate business priorities into effective CRM initiatives.

Excellent analytical skills, with the ability to interpret campaign performance, identify trends and translate insights into practical recommendations.

Strong stakeholder management and collaboration skills, with the ability to build effective working relationships across Country Management, Product, Performance Marketing and Enablement teams.

Experience identifying operational improvements and implementing more efficient ways of working

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We're a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

BENEFITS

Hybrid work policy

4 weeks of Workation (T&C apply)

Well-being allowance to support your active lifestyle

Private health insurance

Discounts across a range of retailers, gyms, bars & restaurants

We offer an employee assistance program that can provide help and guidance during challenging moments.

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

As our company working language is English, we'd like to see your CV in English, please

CRM Lead

Job Description