We are looking for a motivated Junior CRM Specialist to join our team in Malta. This role is suited to someone at the beginning of their CRM career who wants to learn, develop and take on more responsibility over time. Some experience in CRM, digital marketing or the iGaming industry would be helpful, but it is not essential. We place greater value on a proactive attitude, attention to detail and a genuine willingness to progress. You will support customer communications across email, SMS, push notifications and pop-ups. Working with the wider CRM and marketing teams, you will help deliver relevant campaigns that improve customer engagement, retention and activity across products.

Responsibilities

Create, schedule and deliver CRM campaigns across email, SMS, push notifications and pop-ups
Write and adapt clear customer communications in line with the company tone of voice
Create and maintain CRM templates, procedures and campaign documentation
Coordinate campaigns with all relevant stakeholders and keep deadlines, requirements and approvals on track
Prepare campaign briefs and coordinate content, creative assets, offers and translations with the relevant teams
Complete detailed quality checks before launch, including content, links, audience targeting, tracking and scheduling
Request and analyse customer data to identify key segments and opportunities to improve targeting and personalisation
Recommend practical improvements to campaign processes, customer journeys and CRM performance
Support the development of a CRM program covering retail shops, online betting and cross-product activity
Help develop engaging competitions, promotions and retention initiatives
Monitor campaign results, prepare performance reports and contribute to post-campaign reviews
Support A/B testing and other campaign optimisation activities
Work closely with the Content, Design, Fraud and Data Warehouse teams to deliver accurate and compliant campaigns on time
Maintain accurate campaign records and follow internal CRM and responsible gaming procedures

Requirements

A genuine interest in CRM, customer engagement and digital marketing
A proactive attitude and a strong desire to learn and progress
Excellent attention to detail and good organisational skills
Clear written and verbal communication skills
Confidence working with data and basic performance metrics
The ability to manage multiple campaigns and deadlines
A collaborative approach and openness to feedback
Fluency in speaking and writing in English is a must
Previous experience in CRM, digital marketing or iGaming through employment, an internship or academic
work would be an advantage, but it is not required
Experience using Optimove or another CRM or marketing automation platform would be considered an asset
Speaking fluent Spanish would also be considered an asset

Benefits

Private health insurance;
Bi-Monthly company wide social and team building activities;
Hybrid & Remote work arrangements;
Flexible working hours;
Daily paid meal;
Training and Development opportunities

Logifuture operates across seven countries, with headquarters in Malta and additional offices in the UK (London), Italy (Parma & Lecce), Austria (Innsbruck), Serbia (Kragujevac), Romania (Bucharest) and UAE (Dubai). The majority of our roles listed on our careers page are not restricted by location, giving prospective employees the flexibility to choose any of our offices. Furthermore, we also collaborate with consultants based outside these locations, broadening our talent pool and allowing us to remain agile and competitive in the global market

In addition at Logifuture we embrace equality and diversity. We do not discriminate and our values of delivering results together, support this statement. We are determined to foster an inclusive environment where everyone feels valued, heard, and empowered to contribute their unique skills and experiences.

Junior CRM Specialist

Job Description