About eCabs Technologies

eCabs Technologies builds mission-critical software for taxi and ride-hailing operators across Europe and beyond. Our platform is licensed to city and regional partners who own and operate their local markets, while eCabs Technologies focuses on product development, platform reliability, and commercial enablement.

The company is built by operators, for operators. Growth is driven by product depth, trusted partnerships, and sales execution, not by heavy consumer marketing spend.

While eCabs Technologies serves multiple Global markets, our immediate commercial focus is on the DACH region (Germany, Austria and Switzerland), working closely with regulated taxi and mobility operators as we continue to scale.

Role overview

The Product Marketing Manager is responsible for ensuring that all product-related marketing touchpoints accurately reflect the platform as it evolves. This includes translating product development and releases into clear, structured and credible materials for partners, prospects and internal teams.

This is a hands-on, execution-focused role. It plays a critical part in enabling sales, supporting partnerships and maintaining a professional external presence..

The role does not own company strategy or commercial targets; its purpose is to ensure the product is consistently and clearly represented wherever it is communicated.

Key responsibilities

Own and maintain the eCabs Technologies website and product pages, ensuring accuracy, clarity and alignment with the live platform
Translate product roadmap updates and releases into structured marketing and partner-facing materials, including market-specific adaptations where needed
Coordinate the creation of product collateral such as presentations, one-pagers, case studies and release communications
Support sales and business development teams with relevant, up-to-date materials for partner and prospect conversations, including those focused on DACH markets
Coordinate design and production with external agencies or freelancers where required
Support PR activity and product announcements in collaboration with leadership
Own and maintain eCabs Technologies' LinkedIn presence as the company's primary digital channel
Coordinate LinkedIn content to support sales outreach, partner credibility and market positioning
Manage small, targeted digital activities where there is a clear and measurable business case

Digital presence scope

eCabs Technologies maintains a deliberately focused and disciplined digital presence.
LinkedIn is the primary channel, used for product communication, partner credibility and sales support, including for DACH-focused outreach
Other platforms are used selectively and only where there is a clear commercial or partner-driven rationale
This role is not focused on consumer marketing, performance acquisition campaigns or broad multi-channel social media strategies

What this role does not own

To ensure clarity and focus, this role does not own:
Commercial or growth strategy
Sales pipeline ownership or revenue targets
Market expansion decisions
Large-scale paid digital marketing budgets
Team or departmental management
Consumer-facing brand or influencer-led social activity

Job requirements

What we are looking for

4–7 years' experience in product marketing, ideally within SaaS or B2B technology
Strong ability to understand complex platforms and communicate them clearly and credibly
Comfortable working closely with product, sales and senior leadership
Highly organised, detail-oriented and execution focused
Able to work independently with clear accountability and ownership
Exposure to regulated industries, European B2B markets.

How success is measured

Accuracy and clarity of product and partner-facing materials
Timely updates aligned with product releases
Quality and usefulness of sales enablement collateral
Consistency and professionalism across all marketing touchpoints
Strong discipline around scope, messaging and spend

Why this role exists

eCabs Technologies grows through product strength, partnerships and sales execution, not mass-market consumer marketing. As the platform evolves and the company expands its presence, particularly in DACH markets, this role exists to ensure the product is presented clearly, professionally and consistently at every point of interaction.

Product Marketing Manager

Job Description