We are seeking a data-driven and creative Digital Marketing Executive to join our dynamic team. This role is ideal for a candidate with strong technical knowledge of SEO, social media management, and content creation who can deliver measurable results.

Key Responsibilities

Plan, implement, and optimize digital marketing campaigns across social platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) and other digital channels.

Develop SEO-optimized content (posts, blogs, videos, reels, graphics, stories) to strengthen search rankings and audience reach.

Manage daily social media activities including posting, scheduling, community engagement, and reputation management.

Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn Insights, etc.) to track KPIs, measure campaign effectiveness, and provide actionable performance reports.

Collaborate with design, content, and sales teams to ensure alignment with brand strategy and conversion goals.

Research and apply the latest digital marketing trends, SEO best practices, and algorithm updates.

Contribute to the development of growth strategies for increasing brand awareness, lead generation, and online conversions.

Requirements

1–2 years of hands-on experience in digital marketing, SEO, or social media management.

Proficiency in major social platforms and business tools (Meta/Facebook Ads Manager, Instagram, LinkedIn, TikTok).

Strong copywriting and content creation skills, with experience in creating keyword-rich, SEO-friendly content.

Knowledge of basic graphic design tools (Canva, Adobe Suite preferred).

Ability to build and maintain content calendars with structured workflows.

Excellent written and verbal communication skills in English.

Analytical mindset with attention to detail and a strong focus on measurable results.

Familiarity with SEO fundamentals, keyword research, and paid advertising is an advantage.

Preferred Qualifications

Experience with social media scheduling and monitoring tools (e.g. Sprout Social, Meta Business Suite).

Practical knowledge of Google Analytics, Google Search Console, or SEMrush/Ahrefs.

Basic video editing skills and experience producing short-form content (reels, TikTok).

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

Digital Marketing Executive

Job Description