VP of CRM

Soft2Bet is a global iGaming turnkey solutions provider. It delivers products and services for online gambling operators: MEGA (Motivational Engineering Gaming Application), managed services, an integrated sportsbook solution, player account management and front-end technology, casino integrations, and payment solutions.

The company operates under 23 licenses across 12 jurisdictions, including Ontario, Mexico, Sweden, Romania, and Denmark. Soft2Bet develops its own iGaming brands: Betinia, Swiper, CampoBet, ToonieBet, Betoro, TopBet, and Lodur.

Responsible gaming and player safety are at the core of Soft2Bet's operations. The company's mission is to provide players with the best entertainment experience while ensuring a secure, transparent, and fair environment.

As our VP of CRM, you will sit at the core of our growth engine, owning the end-to-end global player lifecycle and engagement strategy. Leading a massive, rapidly expanding organization, you will ensure our global user base returns, engages, and scales in lifetime value. Working hand-in-hand with our product and engineering teams, you will directly shape and evolve our proprietary CRM technology, turning retention into a primary driver of top-line revenue.

Responsibilities

• Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals (Fintech, Gaming, etc.)
• Lead and mentor a 50+ person organization. Build scalable hiring, onboarding, and management structures to support rapid growth
• Collaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration
• Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance
• Define and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization

Requirements

• 10+ years in CRM/Lifecycle leadership within fast-scaling tech environments (Fintech, E-commerce or Gaming preferred)
• Experience managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian
• Understanding of CRM architecture and "system logic." You don't just send emails; you build automated ecosystems. Expertise in multi-channel user journeys (Email, Push, SMS, In-app)
• Being a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organization
• Proven track record of influencing CRM product development and data infrastructure
• Fluency in English; ability to navigate a diverse, global workforce

Benefits

• A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition
• Attractive office location and facilities
• A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture
• 24 days of vacation per year
• Medical insurance