Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

📍 Location: Limassol, Cyprus (100% On-site)

⏰ Work Mode: Full-time (Remote/Hybrid not available)

🛠️ The Role

Are you a strategic social media leader with deep expertise in the fast-paced iGaming industry? We are seeking a high-ownership Social Media Team Lead to take full responsibility for scaling our global social media function, driving brand positioning, and accelerating user acquisition across key platforms. In this pivotal role, you will lead end-to-end content and campaign strategies, direct a multi-functional team, and turn social engagement into measurable business growth.

🚀 What You’ll Do

Lead SMM Strategy: Own and execute the complete social media roadmap across key channels, including TikTok, Instagram, YouTube, and Telegram.
Build Content Frameworks: Establish structured quarterly and monthly content planning systems and campaign calendars tailored to distinct brand identities.
Drive Performance & Revenue: Scale multi-platform campaigns that maximize engagement, traffic, conversions, First Time Deposits (FTDs), LTV contribution, and overall ROI.
Manage KPIs & Reporting: Define, track, and analyze key metrics (ER/ERR, reach, impressions, CTR, CPM, CPC) to deliver actionable, data-driven performance reports.
Direct Budget & Partnerships: Oversee social media budget allocation and build strong, scalable relationships with key industry influencers, media partners, and external vendors.
Collaborate Cross-Functionally: Partner with internal design, product, and marketing teams to ensure consistent brand voice and messaging across all digital touchpoints.
Safeguard Brand Reputation: Oversee crisis communication, community sentiment, and online reputation management across all active social channels.
Innovate & Adapt: Stay ahead of emerging social media trends, algorithm updates, and platform features to maintain a distinct competitive advantage.

🎯 What We’re Looking For

Proven SMM Experience: 6+ years of hands-on social media marketing experience with a track record of building and scaling operations.
Leadership Track Record: 3+ years in a Team Lead or Supervisory role, managing in-house team members and external agencies/vendors.
iGaming Expertise: 3+ years of mandatory experience in the iGaming, betting, or online gambling sector.
Data-Driven Mindset: Deep understanding of performance-driven metrics, including FTDs, ROI, LTV, CTR, and ER/ERR.
Paid Amplification Skills: Working knowledge of Meta Ads Manager and paid social strategy to support organic growth.
Language Proficiency: Fluent command of professional written and spoken English.

💎 Why Join Soft2Bet?

24 vacation days
Private Health Insurance
Highly competitive executive salary package with performance-driven bonuses
Full relocation support to the beautiful, tech-forward hub of Limassol, Cyprus
The autonomy to shape an entire programmatic function and choose cutting-edge tech stacks.
Collaboration with top-tier international experts in a rapidly expanding creative agency

Social Media Team Lead

Job Description