Regional Manager – LATAM (iGaming SEO & Affiliate Growth)

Location: Malta, the candidate is required to live in Malta or permanently relocate

Industry: iGaming / Affiliate Marketing / Digital Lead Generation

Compensation: Competitive salary package with performance-based incentives

IMPORTANT! Only open to fluent Spanish speakers

About the Opportunity

We are looking for an ambitious and commercially driven Regional Manager – LATAM to lead the expansion of an established iGaming technology and digital services business into the Latin American market.

This is an exciting opportunity to take full ownership of a growing region, developing and executing strategies that drive organic traffic, SEO performance, player acquisition and revenue growth across key Spanish-speaking LATAM markets.

The role combines commercial leadership, SEO-driven affiliate marketing, content strategy and operational management, with responsibility for building the company's regional presence from the ground up.

You will lead remote content and SEO teams, develop market-specific growth strategies and take ownership of the region's commercial performance, including budgeting, revenue targets and P&L management.

This opportunity is particularly suited to an entrepreneurial iGaming professional who understands SEO affiliate websites, organic lead generation and player acquisition, and enjoys combining strategic decision-making with hands-on execution.

Key Responsibilities

LATAM Market Expansion & Commercial Ownership

• Lead the company's expansion into key Spanish-speaking Latin American markets, developing and executing regional growth strategies.
• Take ownership of the region's P&L, revenue targets, budgets and commercial performance.
• Identify and prioritise market opportunities based on player demand, competitive positioning and revenue potential.
• Develop country-specific strategies that reflect local gambling preferences, consumer behaviour and market dynamics.
• Build and strengthen the company's presence across LATAM, establishing sustainable foundations for long-term growth.
• Monitor market performance and adjust commercial strategies to maximise profitability.

SEO, Affiliate Marketing & Player Acquisition

• Lead the regional strategy for SEO-driven lead generation and organic player acquisition.
• Drive improvements in search engine rankings, organic traffic and conversion rates across iGaming affiliate websites.
• Identify high-value gambling-related keywords, search trends and opportunities across target markets.
• Work closely with SEO specialists to improve website visibility, content performance and organic acquisition.
• Optimise acquisition funnels to improve Cost Per Acquisition (CPA), player lifetime value (LTV) and overall revenue performance.
• Monitor competitor websites, search visibility and affiliate marketing trends to identify opportunities for growth.
• Ensure digital assets are optimised to attract relevant, high-intent traffic and generate qualified leads for iGaming operator partners.

Content Strategy & Team Leadership

• Manage, mentor and develop remote teams of content creators, copywriters, editors and SEO specialists.
• Oversee the production of high-quality, locally relevant iGaming content tailored to Spanish-speaking LATAM audiences.
• Develop editorial strategies that support organic growth, player engagement and conversion.
• Ensure content reflects local market preferences, gambling terminology, cultural nuances and search behaviour.
• Establish clear performance expectations, workflows and quality standards across the content operation.
• Coordinate content production schedules and ensure timely delivery of website updates and new initiatives.
• Identify opportunities to expand and strengthen the regional content and SEO teams.

Market Intelligence, Localisation & Compliance

• Conduct market research into LATAM gambling trends, player behaviour, payment preferences and competitor activity.
• Adapt content, acquisition strategies and commercial positioning to individual markets.
• Monitor developments in local gambling regulations, taxation and affiliate marketing requirements.
• Collaborate with relevant stakeholders to ensure regional activities align with applicable regulatory and compliance standards.
• Identify emerging markets and opportunities for further regional expansion.

Operational Management & Performance Reporting

• Oversee the day-to-day performance of the company's LATAM digital assets and regional operations.
• Monitor key performance indicators, including organic traffic, keyword rankings, conversions, player acquisition and revenue.
• Provide regular commercial and operational reports to senior leadership.
• Manage regional budgets, resources and operational priorities.
• Identify performance issues and implement practical improvements.
• Maintain close collaboration with central teams and external partners.
• Take a hands-on approach to problem-solving, ensuring projects and operational activities progress efficiently.

Requirements

• Minimum 3+ years of experience in a senior operational, commercial or leadership position within the iGaming industry.
• Native-level Spanish language proficiency, with strong familiarity with Latin American markets, cultures and consumer behaviour.
• Professional working proficiency in English.
• Strong understanding of SEO, organic lead generation, iGaming affiliate marketing and digital player acquisition.
• Experience managing or coordinating content, editorial or SEO teams, ideally across multiple markets.
• Proven ability to develop and execute growth strategies that improve traffic, conversion and revenue.
• Strong commercial understanding of CPA, LTV, affiliate revenue models and performance marketing metrics.
• Experience analysing market opportunities, competitor performance and acquisition data.
• Ability to manage budgets, track financial performance and take ownership of commercial results.
• Strong leadership, communication and stakeholder management skills.
• Highly proactive, entrepreneurial and comfortable working in a fast-paced, evolving business environment.
• Willingness to remain hands-on and take responsibility for both strategic and operational activities.
• A bachelor's degree in Business, Marketing, Communications, Economics or a related discipline, or equivalent relevant professional experience.

Nice to Have

• Previous experience as a Country Manager, Regional Manager, Head of SEO, Head of Affiliates or Head of Content within iGaming.
• Experience scaling SEO-focused gambling affiliate websites across multiple LATAM markets.
• Knowledge of local gambling regulations and affiliate marketing requirements in Latin America.
• Experience building regional teams or launching operations in new markets.
• Strong understanding of local payment methods and player acquisition trends.
• Previous responsibility for regional P&L management, budgeting and commercial forecasting.
• Experience working within a startup, scale-up or entrepreneurial business environment.

Why Consider This Opportunity?

• Take ownership of the company's LATAM expansion strategy.
• Build and develop a regional operation from the ground up.
• Combine commercial leadership with hands-on SEO, content and acquisition strategy.
• Lead and develop international remote teams.
• Influence business strategy, market positioning and regional investment decisions.
• Work in a fast-moving iGaming business with significant growth ambitions.
• Receive a competitive remuneration package with performance-based incentives.