BettingJobs is partnering with a forward-thinking online casino and sports betting operator to appoint a Senior Technical SEO Manager. Organic acquisition drives measurable commercial results across its multiple brands, markets and languages. The business is investing in AI-driven transformation, and this role offers the chance to own technical SEO strategy across web and app at a time when search itself is changing fast.

This is a hands-on senior role focused on technical excellence, scalable automation and protecting long-term organic performance. You'll set the roadmap, lead migrations and major platform changes, and keep the business ahead of Core Updates and the rise of AI-powered search. It suits a technical SEO specialist with operator-side iGaming experience who likes solving complex problems, builds their own tools, and can explain technical risk clearly to senior stakeholders. Hybrid working is available.

Responsibilities

Own the technical SEO strategy and roadmap across websites, apps, brands and markets, prioritising by organic and commercial impact.
Lead advanced technical SEO across crawling, rendering, indexation, site architecture, international SEO, structured data and web performance.
Analyse ranking and traffic shifts, identify root causes, and lead prevention and recovery strategies around Core Updates.
Lead web and app migrations, embedding SEO and ASO requirements to protect visibility.
Drive app discoverability through ASO, app indexing, deep linking and web-to-app optimisation.
Build automated tools, monitoring and quality controls using an AI-first approach.
Prepare platforms for generative search (GEO/AIO), including managing AI crawlers.
Benchmark competitors and report on performance and commercial impact to senior stakeholders.

Requirements

Previous experience at an online gaming operator (essential).
Significant experience in a senior technical SEO role within large-scale, highly competitive environments.
Experience managing SEO across multiple markets, languages, brands or domains.
A proven record of delivering complex SEO initiatives in product- and engineering-led organisations.
Strong knowledge of Google Search guidelines, ranking systems and Core Updates.
Confident communication with senior stakeholders and technical teams.
Familiarity with LLMs and AI-assisted workflows is desirable.

Senior Technical SEO Manager

Job Description