Marketing Communications & Social Media Manager - €38,000-€45,000

Job Summary -

We are looking for a Marketing Communications & Social Media Manager to lead digital communication and social media activities for a rapidly expanding, multi-location lifestyle brand. The role focuses on planning and executing multi-channel campaigns, managing social media content, and ensuring consistent brand messaging across platforms to drive engagement and brand visibility during a period of significant scale.

What You'll Do

Campaign Strategy, Execution & Calendar Management

Develop and coordinate the marketing campaign calendar, ensuring strategic alignment across digital channels (social media, email, website, paid media), influencer marketing, and broader brand initiatives.
Plan, execute, and optimize multi-channel marketing campaigns with clear messaging and compelling visual storytelling.
Collaborate closely with the CRM & Website Marketer, Designers, Paid Media Team, and external agencies to ensure seamless campaign delivery.
Continuously refine campaign structures and content formats to improve engagement, reach, and conversion.

Social Media Management (SMM)

Develop and manage high-quality content across key platforms (TikTok, Instagram, Facebook, YouTube) targeting diverse audience segments.
Maintain a strategic social media content calendar aligned with brand priorities, site launches, and campaign activity.
Work with internal and external creative teams to produce engaging visuals and videos that strengthen brand positioning.
Track and report on performance metrics to optimize content and improve results.
Monitor industry trends to create timely, relevant content that maximizes brand visibility.

Content Creation & Management

Write and edit compelling content for websites, social media, product pages, and digital ads.
Plan and optimize email marketing campaigns in collaboration with the CRM team.
Coordinate social media content (captions, short-form storytelling) and collaborate with designers for visuals.
Support the organization of photo/video production to support campaigns, ensuring alignment with brand storytelling.

Messaging & Copy Strategy

Own and refine brand messaging to ensure consistency across all customer touchpoints.
Craft compelling ad copy, social media posts, blog articles, and email content.
Develop audience-focused content for multiple brand pillars, resonating with different customer segments.
Ensure the brand's tone of voice is effectively maintained across all platforms.

SEO & Website Content Execution

Research and coordinate SEO best practices in content creation, including keyword integration.
Regularly update and optimize website content (landing pages, blogs) to improve organic traffic.
Work with the web team to improve on-page SEO structure and internal linking strategies.

Performance Tracking & Optimization

Monitor campaign performance metrics (engagement, CTR, conversion rates) and refine strategies accordingly.
Implement A/B testing on content formats, subject lines, and calls to action.
Stay ahead of content trends and competitor strategies to refine marketing efforts.

Who You Are

A strong communicator and storyteller with a passion for social media and digital content.
Organized and proactive, able to manage multiple campaigns and deadlines in a fast-paced, scaling environment.
Creative and data-driven, using insights to improve content and engagement.
A collaborative team player who works well with cross-functional teams.

What You'll Bring

4+ years of experience in marketing communications, social media, or digital marketing.
Proven experience managing social media channels and content strategies.
Strong copywriting and content creation skills.
Familiarity with campaign planning, social media analytics, and basic SEO.
Familiarity with Google Analytics, SEO tools (Ahrefs, SEMrush), and email marketing platforms.

What We Offer

The chance to work with a fast-growing team with significant impact on company growth.
A dynamic environment with opportunities for rapid professional development.
A very competitive salary, performance bonuses, and benefits package.
Health and Dental insurance cover.
Physical Health & Wellness Budget.
Technology of your choice.
An inclusive and collaborative work environment with numerous team-building and social events.

Salary: €38,000-45,000 per year

Marketing Communications & Social Media Manager

Job Description