The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region within our Class III Casino games. This leadership role manages a team of sales professionals. It develops and accomplishes regional sales strategies. It also manages key customer relationships and ensures consistent revenue delivery.

The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.

Key Responsibilities1. Revenue Growth & Sales Execution

Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives
Develop and complete sales plans aligned with company-wide strategy
Drive consistent pipeline generation and conversion through proactive deal management
Lead complex, high-value deals and strategic negotiations
Ensure principled adoption of sales methodologies and CRM processes
Customer & Account Management
Build and maintain executive-level relationships with key customers and strategic accounts
Supervise account planning and ensure strong customer retention and expansion strategies
Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns
Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
Identify and develop new market opportunities and partnerships across EMEA
Team Leadership & Talent Development
Recruit, develop, and retain a high-performing regional sales team
Set clear performance expectations, critical metrics, and accountability frameworks
Provide ongoing coaching, mentoring, and performance management
Develop a culture of high performance, collaboration, and continuous improvement
Partner with HR on talent planning, succession, and organizational design
Strategy & Market Development
Define and complete the EMEA sales strategy in alignment with global priorities
Analyze market trends, competitive landscape, and customer insights to inform decisions
Identify growth segments, verticals, and geographic expansion opportunities
Collaborate with marketing, product, and allied teams to align go-to-market initiatives
Drive regional business planning and long-term growth strategies
Forecasting, Budgeting & Reporting
Own accurate and timely sales forecasting (weekly, monthly, quarterly)
Develop and lead regional sales budgets, including cost control and return on investment optimization
Track and communicate performance against targets using data-driven insights
Provide regular reporting and executive updates to VP Sales and senior leadership
Ensure data integrity and effective use of CRM and reporting tools
Operational Excellence
Establish and implement guidelines across sales operations and processes
Drive adoption of tools, automation, and analytics to improve efficiency
Optimize territory design, quota allocation, and coverage models
Ensure compliance with company policies, legal, and regulatory requirements
Partner with Sales Operations to continuously improve performance frameworks
Cross-Functional Collaboration
Work closely with Marketing on demand generation and campaign effectiveness
Partner with Customer Success and Services to ensure delivery excellence and renewals
Collaborate with Product teams to provide market feedback and influence roadmap
Align with Channel/Partner teams to improve indirect revenue contribution

Qualifications & Experience

10+ years of sales experience, with significant leadership responsibility in EMEA
Experience in Class III casino games
Consistent record of achieving and exceeding revenue targets
Experience leading geographically distributed teams
Strong background in complex enterprise sales and deal negotiation
Demonstrated ability to build and complete strategic sales plans
Experience with CRM systems (e.g., Salesforce) and sales analytics tools
To note for this role we are open to candidates being based in either UK or Spain, relocation and visa sponsorship opportunities are available.

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V

World Leader in Gaming Entertainment
Robust benefits package
Global career opportunities

Our Values

All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen

Travel Expectations

Up to 50%

Additional Information

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Sales Director EMEA - London, United Kingdom

Job Description