Are you a visionary marketing leader with a track record of driving exponential growth in fast-paced, highly competitive, and regulated industries?

We are looking for a Head of Marketing (DK & SE) to define, develop, and execute our overarching marketing strategy across Denmark and Sweden. If you are a strategic thinker who thrives on data-driven decision-making, creative innovation, and high-impact commercial results, this is your opportunity to shape the future of our brand in key European markets.

Location: Remote
Type: Full-time

What You Will Do

Marketing Strategy & Commercial P&L Ownership

Strategic Vision: Define and execute a holistic regional marketing strategy aligned with commercial targets, market nuances, and brand vision.
P&L & Budget Ownership: Manage the regional marketing budget, ensuring optimal capital allocation, spend efficiency, and maximum ROI/profitability across all campaigns.
Channel Mastery: Oversee performance across digital and offline channels — PPC, SEO, Social, Affiliate, CRM, PR, Events, and Sponsorships.

Brand, Acquisition & Market Growth

Brand Leadership: Drive consistent brand messaging, positioning, and identity across all markets and customer touchpoints.
Acquisition & Retention: Build and optimize end-to-end funnels that drive customer acquisition, boost engagement, and maximize retention.
Market Insights & Innovation: Lead competitor intelligence and customer research to uncover new growth opportunities, adopting cutting-edge MarTech tools and methodologies.

Cross-Functional Synergy

Cross-Functional Collaboration: Partner closely with Product, Sales, IT, Finance, Risk, Compliance,Legal, and Country Managers to ensure seamless, integrated customer journeys.
Executive Reporting: Establish robust analytics frameworks to deliver actionable performance insights to C-level executives and the Board.
Compliance & Responsible Marketing: Ensure all marketing practices strictly comply with local industry regulations and Responsible Gaming standards.

What We Are Looking For

Relevant Experience: 8–10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role managing P&L budgets within iGaming, Online Gambling, or a highly regulated digital industry.
Proven Track Record: Demonstrable success in developing comprehensive marketing strategies that delivered measurable revenue growth, high ROI, and market expansion.
Digital & Performance Expertise: Deep hands-on knowledge across full-funnel digital channels (PPC, SEO, Programmatic, Affiliate, CRM, Email, Content) alongside traditional media.
Analytics Mastery: Advanced proficiency in marketing analytics platforms (e.g., GA4, AppsFlyer) and BI visualization tools (e.g., Metabase, Tableau, Power BI).
Education: Bachelor’s or Master’s degree in Marketing, Business, or Communications (MBA or equivalent advanced degree highly preferred).
Language Skills: Excellent command of English (written and verbal); proficiency in Danish or Swedish is a strong advantage.

Who You Are

Possess strong commercial acumen and a relentless focus on exceeding ambitious KPIs.
Analytical, resilient under pressure, and capable of making critical, data-driven decisions in a fast-changing market.
You are happy to be the marketing person for the region and to do the work yourself, not only manage it.
Structured, calm under pressure, and comfortable making decisions with the data you have.

Head of Marketing (Denmark) / VBET

Job Description