FULL TIME
BIRKIRKARA, MALTA
FULL DAY
11 November 2026
Ref: 457434

Responsible for developing our Travel Retail business, managing key Duty Free accounts, driving sales and profitability, negotiating commercial agreements, and executing brand activities internationally.

Need for Position To drive sustainable sales growth and profitability for Noblewood Spirits in the international Travel Retail and Duty Free channels by developing key customer relationships, expanding business opportunities, negotiating favorable commercial terms, and ensuring effective execution of sales and marketing plans. Essential Duties (1) Develop and implement sales strategies to increase brand visibility, sales volume, market presence, and profitability across international Travel Retail and Duty Free channels. (2) Manage and develop relationships with key Travel Retail customers, Duty Free operators, airport retailers, distributors, and other relevant business partners. (3) Conduct regular customer visits, business meetings, and negotiations with international Travel Retail partners to strengthen relationships and identify growth opportunities. (4) Negotiate commercial terms, pricing, discounts, promotional conditions, annual agreements, and contracts in line with the Company's commercial objectives. (5) Manage key customer accounts, monitor account performance, and develop customer-specific business plans to achieve agreed sales and profitability targets. (6) Identify and acquire new customers and business partners, expanding distribution, brand presence, product listings, and portfolio opportunities in the Travel Retail channel. (7) Participate in tenders, commercial presentations, contract negotiations, and other business development activities related to international Duty Free operations. (8) Develop annual and operational sales plans, forecasts, budgets, and financial targets for assigned accounts and the Travel Retail channel. (9) Monitor sales performance, profitability, pricing, margins, promotional investments, and budget utilization, taking corrective action when required. (10) Develop and implement customer business plans in cooperation with Brand Marketing, Trade Marketing, and other relevant teams. (11) Coordinate brand visibility, product listings, promotional campaigns, in-store activations, tastings, events, and other marketing initiatives in line with global brand guidelines. (12) Ensure effective implementation of marketing campaigns and promotional activities across relevant Travel Retail locations and customer accounts. (13) Coordinate the preparation, production, and distribution of point-of-sale materials (POSM) and other marketing assets in cooperation with internal teams and external partners. (14) Prepare customer presentations, commercial proposals, annual business reviews, and recommendations to support account development and sales growth. (15) Monitor market trends, competitor activity, pricing, consumer behavior, and category developments within the international Travel Retail and Duty Free alcohol sector. (16) Analyze customer and channel performance, identify business opportunities, and recommend initiatives to improve sales, profitability, and brand positioning. (17) Prepare regular and ad hoc sales reports, monthly performance analyses, quarterly business reviews, annual plans, forecasts, and budget reports. (18) Monitor compliance with contractual obligations, agreed commercial terms, payment conditions, and customer commitments, coordinating outstanding payments with Finance where necessary. (19) Work closely with Sales, Marketing, Trade Marketing, Finance, Logistics, and other departments to ensure effective customer service and execution of business plans. (20) Represent Noblewood Spirits at international Travel Retail exhibitions, trade fairs, industry events, and customer meetings. (21) Ensure that commercial and marketing activities comply with applicable laws, company policies, contractual requirements, and relevant regulations governing alcoholic beverages. (22) Perform other related duties as assigned by the line manager. Minimum Requirements Minimum Education Qualifications (1) University degree in Business Administration, Marketing, Sales, International Business, or a related field. (2) Additional professional training in Key Account Management, Sales, Negotiation, or Marketing is an advantage. Experience Required (1) Minimum 5 years of professional experience in the Travel Retail / Duty Free industry within the alcoholic beverages sector is required. (2) Proven experience managing key accounts and developing business relationships with international Duty Free operators, Travel Retail retailers, airport retailers, or relevant distributors. (3) Demonstrated experience in selling alcoholic beverages, preferably spirits and premium or super-premium brands, through Travel Retail and Duty Free channels. (4) Proven track record in commercial negotiations, pricing, discounts, contract management, tenders, and customer business planning. (5) Experience developing sales strategies, managing account budgets, preparing forecasts, and achieving sales and profitability targets. (6) Experience developing customer-specific marketing plans, promotional activities, brand visibility initiatives, and in-store activations. (7) Experience analyzing sales performance, margins, pricing, promotional investments, and customer profitability. (8) Experience identifying new business opportunities, acquiring customers, and expanding product listings and distribution. (9) Experience preparing commercial presentations, sales reports, business reviews, and annual account plans. (10) Experience working cross-functionally with Sales, Marketing, Finance, and Logistics teams. (11) Established relationships with international Travel Retail and Duty Free operators are an advantage. Professional Skills and Competencies (1) Strong commercial acumen and understanding of the international Travel Retail and Duty Free business environment. (2) Excellent key account management, relationship-building, negotiation, and business development skills. (3) Strong understanding of the alcoholic beverages industry, particularly spirits and premium brands. (4) Solid knowledge of pricing strategies, margins, profitability, trade investments, and commercial planning. (5) Strong analytical skills, with the ability to interpret sales data, identify trends, and translate insights into business actions. (6) Excellent presentation, communication, and stakeholder management skills. (7) Ability to develop and execute customer business plans and deliver measurable sales results. (8) Strong planning, organizational, and project management skills, with the ability to manage multiple accounts and priorities. (9) Proficiency in Microsoft Office, particularly Excel and PowerPoint; experience with CRM and sales reporting systems is an advantage. (10) Proactive, results-oriented, and commercially focused approach, with a high level of accountability and initiative. (11) Ability and willingness to travel internationally for customer visits, negotiations, and industry events. Language Requirements (1) Fluent English is required.

Profiles

If multiple Education and Language Profiles are defined, please note that you must fit at least one of them, but not necessarily all.

PROFILE 1

Language

Reading

Speaking

Understanding

Writing

ENGLISH

Competencies

Coordinate department activities. Analyse monitoring instruments and make suggestions for improvement
Establish administrative procedures for handling of orders. Check application of the administrative procedures
Determine the strategic sales objectives of department
Administrative management of Sales ledger (customer accounts) (credits, advance payments, outstanding amounts ...)
Check and register sales contracts. Inform the customer on delivery status
Establish marketing budget and monitor budget allocated to each company product
Train sales team on products. Offer technical assistance at launch of promotional campaign
Organise, follow-up and technically support activity of sales team
Negotiate terms of sales contract with customer
Exchange market information with sales team and different departments
Manage sales process: exports
Manage sales process: mail order sales
Supervise international sales networks or distribution channels (subsidiaries, commercial agencies...)

Past Experience

Occupation

Experience(months)

MANAGER, SALES AND MARKETING

Driving Licences

No Driving Licenses required for this vacancy

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Salary: €50,000-60,000 per year

Key Account Manager – Travel Retail

Job Description