About the Role

We're looking for a hands-on Media Buying Specialist to launch and scale new paid acquisition channels for our iGaming products.

You'll be responsible for buying and optimizing traffic through ad networks and local media platforms, managing budgets, testing creatives and placements, and driving measurable growth across our products.

The ideal candidate has strong hands-on experience with TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar platforms and understands how paid acquisition works in the iGaming industry.

📍 Location: Remote (EU)

🕒 Type: Full-time, permanent

🎯 Seniority: Middle / Senior

Key Responsibilities

Launch, manage and scale campaigns across TrafficJunky, TrafficStars, ExoClick, PropellerAds and similar ad networks
Develop and execute media buying strategies for iGaming products
Manage budgets, bidding strategies and targeting to maximize ROAS and LTV
Test and optimize creatives, landing pages, placements and funnels
Analyze campaign performance and identify opportunities for growth
Track key performance indicators including CPA, ROAS, LTV, CTR and conversions
Build and maintain relationships with ad network and media platform representatives
Develop placements on major local media platforms for both brand awareness and performance
Work closely with Product and Creative teams to adapt campaigns to different traffic sources
Monitor competitors and new trends in iGaming media buying
Build transparent reporting and establish performance benchmarks for new traffic sources.

Ideal Candidate Profile

3+ years of hands-on Media Buying experience in iGaming
Strong practical experience with ad networks, especially TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar
Understanding of sports betting / gambling products, their monetization and acquisition funnels
Experience managing paid traffic budgets and optimizing campaigns based on performance data
Strong analytical and testing mindset
Ability to work independently and take ownership of a traffic channel
Good communication skills and ability to work with Product, Creative and Marketing teams

Nice to Have

Experience with major local media platforms
DSP experience
Existing relationships with ad network account managers
Experience working directly inside an iGaming/betting product.

Media Buying Specialist

Job Description